Vodafone Australia

Vodafone Australia is a mobile telephone company, a subsidiary of Vodafone Plc operating in Australia. Vodafone Australia is a non-listed, wholly owned subsidiary of Vodafone Plc (which is based in the UK) focusing solely on providing mobile telephony services.

Phone products include 3G prepaid and postpaid mobile services, on the GSM mobile network. Vodafone live! is Vodafone's mobile Internet service.

Recently the company announced it would be selling the iPhone in Austalia, however details were vague and would not say whether the iPhone would be sold exclusively by Vodafone or not. However, it has now been revealed that both Vodafone Australia and Optus will carry the iPhone in Australia.


Vodafone's Globalstar integrated satellite/digital service covers 100 per cent of the Australian continent and up to 200 nautical miles (370 km) from the mainland. The GSM mobile service covers 93 per cent of the population. As of 31 December 2006, Vodafone has 3.276 million mobile telephone customers across Australia.

Mobile phone saturation in Australia is at 90.1 per cent, and mobile phones now far outnumber fixed lines. There is strong growth in pre-paid services: as of June 2005, 47% of mobile users were pre-paid, and is estimated to grow to 54.4% by 2008



Vodafone Australia is involved in sponsoring a number of Australian sports teams:

* Rugby union: the Wallabies and all Australian Super 14 teams
* AFL: Brisbane Lions, Port Adelaide, West Coast Eagles, North Melbourne FC
* Motorsports: TeamVodafone (V8 Supercars)

The company also holds the naming rights to Vodafone Arena, a mixed-sports venue in Melbourne.



Vodafone is a mobile network operator headquartered in Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £86 billion (May 2009). Vodafone currently has equity interests in 25 countries and Partner Networks (networks in which it has no equity stake) in a further 42 countries. The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones."

At 31 March 2008 Vodafone had 260 million proportionate customers in 25 markets across 5 continents. ("Proportionate customers" means, for example, that if Vodafone has a 30% stake in a business with a million customers, that is counted as 300,000). On this measure it is the second largest mobile telecom group in the world behind China Mobile. The eight markets where it has more than ten million proportionate customers are the United Kingdom, Germany, India, Italy, Spain, Turkey, Egypt and the United States. In the U.S., these customers come via its minority stake in Verizon Wireless, and in the other seven markets Vodafone has majority-controlled subsidiaries.

On 30 May 2006, the company announced a loss before tax of £14.9 billion for 2005, the biggest loss in British corporate history. The loss for the year from continuing operations was £17.2 billion and the bottom line loss for the financial year was £21.8 billion. The company was pushed into loss by impairment charges of £23.5 billion, which related to the acquisition of Mannesmann several years earlier, and losses of £4.6 billion in relation to its discontinued business in Japan. At an operating level it remained highly profitable, with an operating profit on continuing operations of £9.4 billion before impairment costs. (Credit: Wikipedia).


Media Man Australia's mobile telephony runs across the Vodafone network, via MVNO (Mobile Virtual Network Operator), SlimTel.


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