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Socko Energy
Nation's
Fastest-Growing Independent Energy Drink, Socko Energy
Announces Partnership With World Wrestling Entertainment,
Inc.
Licensing
and Promotional Partnership Between WWE(R) and Socko
Energy Gives Way to New Products and Growth
Continuing
the brand's move toward gaining increased exposure
throughout the U.S., Socko Energy today announced
that it has formed a multi-year licensing and promotions
partnership with World Wrestling Entertainment, Inc.
(NYSE: WWE).
The
deal will yield new products including a limited edition
"RAW(R) Attitude Powered By Socko" as well
as quarterly collectors' edition promotional cans
featuring WWE Pay-Per-View branded names including
"SummerSlam(R) Energy Powered By Socko"
and "Wrestlemania(R) Energy Powered By Socko,"
among others. Each of the WWE promotional cans will
be made available through Socko's existing and expanding
distribution network.
"When
it comes to branding, no one does it better than WWE.
We're thrilled to partner with WWE as 'RAW' and 'SMACKDOWN'
are two of the most popular and exciting entertainment
brands today," said Mike Jannicelli, vice president
Bliss Beverage. "Not only will this deal harness
the power we already have with consumers and take
that excitement to the next level, but a partnership
of this magnitude will position the company for future
growth."
Entertainment
and marketing company Bischoff-Hervey Entertainment
(BHE TV, LLC), responsible for branding Socko on a
global level through non-traditional, entertainment-based
marketing initiatives, approached WWE's Florence Di
Giorgio to develop a partnership between Socko and
WWE.
"We
look forward to this very exciting product launch
and partnership with entertainment powerhouse WWE,"
said Eric Bischoff, a 20 year veteran of the sports
entertainment industry. "The demographics and
buying power of the WWE audience, combined with their
passion for the WWE's RAW brand, make this one of
the most exciting licensing opportunities we could
bring to Socko."
About
World Wrestling Entertainment, Inc.
World
Wrestling Entertainment, Inc. (NYSE: WWE) is an integrated
media and entertainment company headquartered in Stamford,
Conn., with offices in New York City, Los Angeles,
Toronto and London.
About
Bischoff-Hervey Entertainment
Bischoff-Hervey
Entertainment (BHE TV, LLC) combines the diversified
strengths of industry veterans Eric Bischoff and Jason
Hervey. BHE specializes in content creation and production
for various broadcast outlets, licensing and merchandising
and innovative brand integration solutions.
About
Socko Energy
Socko
Energy is the flagship product of Bliss Beverage,
a Scottsdale, AZ-based company that has developed
an energy drink which appeals to a mass audience without
succumbing to the latest "extreme" trends
set forth by other energy drinks on the market today.
The end result -- Socko -- is a vibrant, eye-catching
energy drink filled with clean, refreshing, non-heavy,
healthy ingredients with a smooth taste and electrifying
color. Socko is currently available in 16 U.S. markets
and quickly becoming the fastest-growing independent
energy drinks in the country. To learn more about
Socko Energy, visit www.sockoenergy.com
SOURCE
Bliss Beverage
Shannon
Keller, skeller@bncpr.com, or Doug Piwinski, both
of BNC, +1-310-854-4800,
for Bliss Beverage
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