SEN Sports Entertainment Network

SEN Sports Entertainment Network

SEN 1116 (callsign 3AK), the acronym standing for Sports Entertainment Network, is a commercial AM radio station based in Melbourne, Australia, operating on 1116 kHz. It is currently owned and operated by Pacific Star Network Limited.


SEN began in late January 2004, leasing the 3AK frequency from Pacific Star. While initially, ratings were steadily rising, the station's financial position took a turn for the worst in early 2005, with several employees, including Dermott Brereton, Mark Doran, and Robert Shaw not being paid. This eventually led to Brereton walking out on the station.

Expansion into Adelaide

These financial problems also affected their expansion attempts into Adelaide, having leased the 1323 kHz frequency from the Australian Radio Network (ARN). ARN closed their classic hits station 5DN in December 2004 to make way for SEN 1323, which started the following month.

SEN's financial difficulties eventually saw control of the Adelaide lease revert to ARN in mid-2005 (who would eventually start Cruise 1323 on the 5DN callsign and frequency).

Purchase from administrators

On 2005-06-06, Pacific Star announced the purchase of the Melbourne business of SEN from its administrators. SEN is now owned and operated by Pacific Star, alongside its easy-listening sister station 3MP.

2006 onwards - AFL rights

After covering the Victorian Football League in 2005 and 2006, SEN is broadcasting 5 matches of live AFL football every round of the 2007 AFL Premiership Season. 1116 SEN's AFL Football Commentary team is Matt Granland, Anthony Hudson, David Schwarz, Dermott Brereton, Tim Watson and Billy Brownless.

Live Sport Coverage

The live sporting events covered on SEN include:

* TRUenergy Victorian Football League (2005-2006)

Commentated by Mark Doran, Liam Pickering, David Schwarz, Mark Stone

* National Basketball League season (South Dragons and Melbourne Tigers) (2004/05-2005/06-2006/07)

Commentated by Andrew Gaze, Nigel Purchase, Mark Doran, Matt Thompson , Shane Potter , Daniel Eade

* A-League season (Melbourne Victory) (2005/06-2006/07)

Commentated by Paul Trimboli, Michael Zapone

* National Rugby League (networked from 2GB Sydney, see Continuous Call Team) (2005-)

Commentated by Ray Hadley, Bob Fulton, Steve Roach, Tony Megahey, Andrew Moore, Darryl Brohman

* 2006 International Soccer Friendly Australia versus Greece

Commentated by Anthony Hudson, Michael Zappone and Paul Trimboli

* Australian Football League (2007-)
(Credit: Wikipedia)




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Media Man Australia is delighted to have assisted SEN with talent, interviews etc on a number of occasions.