John "Oggy" Ogden
Ogden is well known for his ability to capture the
thought, expression and action that audience's respond
to. With experience in all genres of broadcast and
film - drama (both TV and feature), TVCs, music clips
and documentaries - complemented by his underwater
experience and published still photography, Oggy is
in demand around the world.
background as a photo-journalist was early schooling
in how to tell a story effectively. He built this
experience with an English degree majoring in film
history and theory. With 20 years in the industry,
Oggy has fortunate to develop his personal style based
on elements from each genre:
"Documentaries showed me how to work with available
light and how to light naturalistically. It also taught
me how real people behave in a variety of situations.
Drama provided an opportunity on how to develop the
story succintly using lighting appropriate to the
mood and camera moves to best reveal the emotions
behind the story.
taught innovation, and along with commercials, showed
the value of arresting and memorable imagery. Commercials
also taught the most effective communication of a
message in a short time, and an awareness for the
creative opportunities offered in post-production."
The 21st century audience has been completely swamped
with imagery. A director or DOP can never become blase
about technique and technical developments, howeve
Oggy is correct in his belief that "the never
ending search for the next new thing should not get
in the way of a story well told.
projects span Hong Kong, Thailand, Vietnam, Sri Lanka,
The Phillipines, New Zealand, Singapore, Indonesia,
Malaysia, Japan, Korea, China, South America and the
Clients include Mercedes, Peugot, Toyota, Mitsubishi,
GMH, Daewoo, Hyundai, Ford, Coca Cola, McDonalds,
KFC, Telstra, Optus, Hewlett Packard, Westpac, ANZ,
CUB, Lion Nathan and Kelloggs.
For a number of clients, Oggy provides both directing
and DOP services.
his experience in underwater photography, recent TVCs
with underwater components include Queensland Tourism
and Coca Cola (Japan) with Ian Thorpe. (Credit:
and the Creatives