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Australia To Get Sports Stadiums Branded By Gambling and Gaming Companies, by Greg Tingle - 15th January 2011

G'day punters, journos, high rollers, sports news, entertainment news junkies, politicians, insiders, outsiders... one and all. Today we probe the situation where a number of Australian sports grounds could soon be named after gaming and gambling companies. How do like the sound of Betfair Stadium, Centrebet Park and PartyGaming Cricket Ground? Don't laugh, this type of scenario is on the cards, with local gaming brands likely the first to pounce, followed by international powerhouses. Media Man http://www.AustralianSportsEntertainment.com and Gambling911 with another ground breaking news report from the land of world class casino, media companies and sports arenas...

Australia Will Get Gambling Arenas; Aussie Aussie Aussie; Oi Oi Oi...

With Australia being in the world's top 10 gambling nations, it shouldn't shock or surprise that we're tipped to soon have a number of sporting arenas and grounds named after gambling and gaming companies, both national and international brands. Yep, money will talk where B.S sometimes walks.

James Packer's Betfair is understood to build upon their Betfair Park branding, Europe's PartyGaming is keen, and currently Centrebet looks to be leading the charge, with many insiders saying its a case of when, not if, for the household name brand.

Centrebet already has significant branding, thanks in part to a swag of TV and online adverts, plus who can forget the Centrebet branded part of Network Nine's 'The Footy Show'.

The gambling companies already have a number of key targets, and many cash strapped and / or cash handy NRL team and home grounds are near the top of the hit list.

For instance NRL team, The Penrith Panthers, are seriously considering having their home stadium named Centrebet Stadium. We kid you not punters.

If the deal goes through, they will make history becoming the first major Australian sporting team to snatch a betting firm as the naming-rights partner for a playing venue.

Horse Racing already has some naming rights deals with tracks and in the mix such as Betfair Park and then you have races named after gambling brands such as the Lasseters Cup, Lasseters known for its hotel - casino up in Australia's top end.

The forecast Betfair deal comes as a police continue to probe the NRL gambling scandal that from last season following a number of "irregular" wagers was picked up in the Canterbury Bulldogs VS North Queensland Cowboys match up.

The Panthers, Centrebet and a swag of gambling companies, have rather pissed off the gambling and gaming haters, who continues to get organised into lobby groups.

A Media Man spokesperson such "Many people in and out of news media and gaming, the general public, are starting to get really pissed off at the gaming, gambling and sports betting haters. The bible bashers. Who do they think they are trying to push their beliefs onto others. Many Australians just love a punt, and that's the way it is. Some of the gaming haters have strong ties to church groups and there appears to be some sort of brainwashing system going on. They keep discussing the 'evils of gambling'. I mean, seriously, come on. People know not to over-do it on on the slots, sports events, poker and the like, but the haters keep trying to be the thought police. Gambling companies in Australia have a very high focus on responsible gambling with warnings everywhere. It's great to see the gambling and gaming industry place so much focus on safe better. The sports stadiums will be great for business, , but no one is forcing anyone to have a bet. It's a personal decision, as it always has been. 2011 is going to be a very exciting year for punters, especially those who like to have a bet of sports matches, and television and online website portals and brands will bring it all together nicely".

Back to the first prime target #1...The modest 22,500-capacity sports ground, owned by Penrith City Council, was in a past life known as CUA Stadium. What's up is that the club's contract with the Brisbane financial services company has expired, and negotiations between Panthers, the footy club and Centrebet have been taking place, even prior to Christmas about renaming the stadium. Other clubs and stadiums have also caught the buzz and are opening chequebooks and crunching the numbers.

The first of its kind business agreement between the club and Centrebet is just about a done deal, and ink is expecting to try on contracts sooner rather than later, possibly within a fortnight. An exciting, if not controversial type of announcement is fully expected by the Panthers in the coming week. Sports and gambling commentators are quick to point out that Penrith already has ties to Centrebet, the gambling brand being lit up across the top of the video screen at the stadium. This kind of exposure has also been very good for their mobile - hand held device sector.

Anti-gambling campaigner Senator Nick Xenophon is especially unhappy with the development of the gambling branded sports stadiums in Australia. He went on recent with:

"How can a footy code currently embroiled in a betting scandal possibly allow a stadium to be named after a betting agency? There was a time when rugby league was all about the game. Now it's all about the odds, and that is ruining the game".

Over the last couple of years the NRL (and AFL) has watered down its laws and regulations relating to clubs' deals and partnerships with gambling - sports betting firms, allowing them to be branded on footy jerseys for a virgin time. Cronulla Sharks have sponsor PokerStars (.net) on their jersey sleeves while cashed up Manly Sea Eagles are tipped to have Centrebet's signage on the back of their jerseys this season after a widely reported $1 million plus deal with the Northern Territory based betting outfit announced just before Christmas. Yep, it looks like a few clubs and stadiums will be getting their Christmas presents and will have lots to celebrate, while the gambling haters will be spewing in Grinch like fashion.

The National Rugby League of course also has corporate ties with TAB Sportsbet, and is understood to snatch a 5% "product fee" via the company's rugby league betting profit.

NRL spokesman John Brady advised he would not comment on individual clubs' sponsorship agreements but maintained there was no concern about the prospect of gambling agencies assuming naming rights for the game's venues, at least from his take on the situation.

"It's an area that was relaxed last year. As such there are a number of betting sponsorships that are available to clubs in terms of jerseys and other opportunities," Brady said.

He advised any and all betting firms involved with the NRL via sponsorship of clubs were made to sign "integrity agreements" to ensure transparency.

The majority of NRL clubs now have corporate deals with betting agencies. Centrebet sponsors five teams: Penrith, Manly, Parramatta, St George Illawarra and North Queensland. "Comon' Betfair and PartyGaming, pull you're finger out", a Media Man sports journalist was overheard shouting when he found out the news of Centrebet's ongoing infiltration of the sport.

Penrith's stadium pending name change has been intertwined we understand by some to the financial problems that have hit the football club's parent body, Panthers Group.

The licensed club is no longer quite the licence to print money as it was in the 90s Some audited figures about to do public by the conclusion of the month are expected to show black and white confirmation of a Murdoch - News Limited news story of last February that said Panthers were due to report a rather embarrassing net loss of $11 million bucks.

Panthers are not afraid to speak on the record about their on and off field performance, which has seen better days.

Ric Simpson, Panthers Group chief exec since last July, said a culture change and "renewal of process" across Panthers clubs had improved their situation. Analysts question that was a PR line or absolute truth. Mind you, we don't blame club for trying to focus on positives. "We're probably looking at reducing that loss by somewhere in the order of $8-$9 million," Simpson said.

A Media Man spokesperson said "At this stage of the gaming the overseas trend of seeing sports groups and football teams pick up sponsorship and strong branding for gambling, gaming... sports betting companies looks to be moving full speed ahead down under in Australia. Centrebet might become the Bwin of Australia. PartyGaming is said to be currently crunching numbers to see if an Australian sports ground deal is viable. They already have a Aussie Millions former champion sponsored by their poker brand and a couple of Aussie poker players signed up, so anything is possible. James Packer's Betfair, a direct competitor of Centrebet is not likely to take the situation lying down either. Betfair is 50% Packer owned and wants to keep building their sports betting brand, as well as opening up many online casino games in Australia, poker and more. Could an Australian sports stadium ever be known as PartyGaming stadium or WPT Stadium? Not overnight, but never say never, stranger things have happened. It's all going to add a lot of money into the game and business of sport and entertainment, and already our firm is starting to experience some positive spin off benefits. It's all very exciting and profitable".

News

Richard Branson Expanding Virgin Gaming iGaming Empire, by Greg Tingle - 20th May 2010


Gaming, gambling and iGaming fans, have we got some news hot of the press for you. Our bat phone has been running hot hot hot!

For the past few months Media Man and Gambling911 have been keeping you updated on all sorts of exciting developments at Richard Branson's Virgin Group, namely Virgin Casino, Virgin Games, Virgin Poker, Virgin Bingo, and offshoot, AWOMO (A World Of My Own), with a GDI (Game Domain International) tie in. Last week Branson's Virgin Racing also sponsored Full Tilt Poker.

Richard Branson will unleash the Virgin return to the video gaming sector at the E3 event in Los Angeles, USA, in June.

We understand that a hard launch is being orchestrated, with Sir Branson, the one and only, in attendance. Can't wait to see what the man and his army wear and what sorts of stunts they have up their sleeve, but Branson isn't usually one to disappoint.

Virgin was one of the most successful brands to have ever competed in the video gaming industry, albeit over a decade ago, but 2010 is looking to be a record breaking year for the brands re birth, pardon the pun.

RB was one of the first pioneers - visionaries to see the massive potential of computer software as a global Virgin entertainment business, establishing Virgin Games in downtown London circa 1984. He later moved the core of the operation to Guernsey which has lower overheads and is understood to be more igaming industry friendly!

A Bit Of History

The company acquired Mastertronic and rolled Sega's Master System across the European region.

Sega Europe continued to power along, then Virgin Interactive Entertainment.

In 1994 it lost its Virginity, being acquired by Blockbuster for a cool $250 million, then was purchased by media powerhouse Viacom (which owns about half the media world).

Virgin Interactive Entertainment reached its financial global revenue peak in 1997, bringing home the bacon to the tune of $210 million.

Circa 94 - 98 it shared market dominance with EA (Electronic Arts).

Virgin saw partners and affiliates come on board including such greats Westwood, Bethesda, Capcom, LucasArts and Disney.

Since 2004 Virgin Games has been V's staple gaming brand, other gaming ventures basically on ice... until now!

The new gaming "start up" (of sorts), expected to go public at E3 will see Virgin pro actively exploring partnerships with publishers, content owners, and you get the idea. The timing looks to be right with 'Avatar' type technologies all the rage, movies being adapted to games in record time, and the availability of broadband internet at reasonable prices.

Internet, console formats and more will see the big V feature red hot games, both classics and newbies. Think Space Invaders to Cleo to Avatar, and their cousins.

Gamers are calling for interactive slot games, tournaments, TV and movie brands, and more casino and poker type experiences, in addition to what they already enjoy.

Insiders expect some sort of firm announcement from Virgin at the expo or soon after re return to the mainstream games market.

Punters, fire up the consoles...Xbox Live, PlayStation Network, multi-player PC gaming and more is just around the corner from the man who brought you Virgin Records, V Festival and Virgin Galactic... be excited... we sure as hell are.

At the moment Americans and Australians are not able to play casino, poker or bingo games at Virgin, however with the expansion of Virgin Games, and the push to clear up any gray areas in regions such as the U.S and down under in Australia, the whole suite of Virgin Games may go global sooner rather than later.

Competitors of sorts, PartyGaming - including PartyCasino and poker brands, Betfair and Centrebet, are all said to be watching this space closely. Australia's Fairfax Media, publisher of The Sydney Morning Herald and News Limited, publisher of The Daily Telegraph and The Australian, are also following for both potential deal opportunities and in a journalistic (journalism) capacity. Foxtel has only just got wind of the news, putting out its own gaming related press release less than 24 hours before this publication.

Yep, gamers and igamers... Tomb Raider, Rome Total War, Cleopatra, Flatout, WarHammer Mark Of Chaos, Pain Killer: Black Edition, maybe even Dan Dare and who knows what surprises will be jumping out of your computer once Team Branson turns on the turbo and blasts off Virgin Galactic style. TNA Wrestling, Hulk Hogan, Ric Flair, Bill Goldberg, UFC, NASCAR, F1 and Bull Run are all understood to also want to talk turkey and potential deals with Branson and 'V'.

Marvel Entertainment, DC Comics, Dark Horse Comics, Playtech, IGT, World Poker Tour, WSOP, SKY, Harrah's Entertainment, Trump Casinos, Infinity Ward, Sony and Sega remain tight lipped on the Virgin developments.

Virgin Games, AWOMO (A World Of My Own), bring in on... faster than you can say Virgin Racing Inks Deal With Full Tilt Poker! Read about the life and times of Branson and his world of planes, trains and automobiles (and spaceships) on the Media Man International website portal. Hours of entertainment for free.

Virgin remains one of dozens of corporate tech and communications giants seeking clarity on Australian censorship laws, both online and offline.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.AustralianSportsEntertainment.com is primarily a media, publicity and internet portal development company. Gaming is just one of a dozen of industry sectors they cover

*The writer is has conducted business with a number of arms of the Virgin Group and is a pro active member of Virgin Unite

UFC® 114 OFFICIALLY SOLD OUT - 27TH MAY 2010

Las Vegas, NV (USA) – UFC announced today that tickets for UFC 114: Rampage vs. Evans at MGM Grand Garden Arena in Las Vegas, Nev. are officially sold out. The war of words between former UFC light heavyweight champions Quinton “Rampage” Jackson and “Suga” Rashad Evans has created one of the fiercest rivalries in the history of the sport. It’s also created one of the hottest tickets in Sin City.

Tickets are still available for the closed circuit telecast of UFC 114: Rampage vs. Evans to be held at MGM Grand Conference Center. Tickets for the closed circuit telecast are available at all Las Vegas Ticketmaster locations (select Smith’s Food and Drug Centers and Ritmo Latino) and at any MGM Grand box office outlet. To charge by phone with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also are available for purchase at UFC.com, www.mgmgrand.com or www.ticketmaster.com.

UFC 114: Rampage vs. Evans will also be available live on Pay-Per-View on iN DEMAND, DIRECTV, DISH Network, TVN, BellTV, Shaw Communications and Viewer’s Choice Canada for a suggested retail price of $44.95 for standard definition or high-definition broadcasts (where available).

For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com. All bouts live and subject to change.

Ultimate Fighting Championship® - www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

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