Emirates Airlines

Emirates Airlines

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Emirates Melbourne Cup 2010


Bookies Down Under Thrilled With Americain Win at Melbourne Cup, by Greg Tingle

The bookies were hoping that So You Think would not win Tuesday’s Melbourne Cup. He was the heavily backed favorite who ultimately ended up finishing third. Instead it was Americain who came in first place. The barely mentioned European-trained horse paid 12/1 odds coming into the race.

So You Think had become a bona fide star in Australian coming into this race, becoming the shortest-priced favorite in a Melbourne Cup since Veandercross in 1992. By the AM hours he was set at $3.20.

Sportingbet Australia communications manager Bill Richmond told Wide World of Sports: "There have been a string of big bets for it over the past 24 hours, including two bets of $40,000 and two bets of $20,000.

"We put up $3.70 after the barrier draw on Saturday night, and the money for this horse has just kept rolling in."

Man down under Greg Tingle of Media Man said this on the biggest horse race of the year, The Melbourne Cup:

"Australia's Melbourne Cup is as much about corporate sponsorship, fashion and celebs these days, as it is about the actually horse race itself. Despite Melbourne raining cats and dogs most of today about 100,000 people showed up to witness the race live, and the majority of Australia took most of the day off to watch it on television or the web.

“Many workplaces run sweepstakes and its the talk between businesses, clients and associates. Real work basically goes on hold for the day. Oh, I have a perfect system that works every year without fail to make sure I don't loose on the hardness race in the year to pick. I don't bet on it, rather, we cover the race and let people know some of the best places to place bets on it. Good system hey. “Insiders call the Melbourne Cup a race for mug punters, but I wouldn't be so harsh. It's a very hard race to pick winners and even places. Enjoy the fun, fashion, drinks and women, and you can't go wrong".

The finishing order in the 2010 Melbourne Cup:

1. Americain

2. Maluckyday

3. So You Think

4. Zipping

5. Harris Tweed

6. Holberg

7. Manighar

8. Precedence

9. Illustrious Blue

10. Mr Medici

11. Once Were Wild

12. Tokai Trick

13. Shoot Out

14. Monaco Consul

15. Master O'Reilly

16. Campanologist

17. Profound Beauty

18. Shocking

19. Red Ruler

20. Buccellati

21. Linton

22. Zavite

Descarado failed to finish.


Australia Gambling News: Melbourne Cup Day A Bookie’s Dream … Usually, by Greg Tingle

Happy Melbourne Cup Day. Here's the tip. Punters, media and and insiders have backed So You Think to do today what no horse has done in the 150-year history of the Melbourne Cup. Trainer Bart Cummings' latest champion will start the warmest Cup favourite in 39 years and is entitled to start odds-on according to two of Australia's most respected form experts. The Melbourne Cup is regarded as the main event on the Australian racing calender, and is also thought to be the hardest to pick a winner! It's a bookies dream (usually).

James Packer, Warnie, Celebs Play And Party At Crown Casino...

Well, Derby Day might have been a wash out, but Crown Casino is on fire. Today's is Australia's 150th Melbourne Cup, but Crown seems to be getting more than their fair share of headlines thanks to the Packer / s - Warnie and friends collaboration and celeb poker tourney. The Crown Poker Room (home of the Aussie Millions Poker Championship), played host to the annual ''Joe Hachem and Shane Warne Charity Poker Tournament''. Promo talk has it as as the most prestigious fund-raising poker event on the social calendar, which is about on the money.

The happening nets in Australia's most successful players (Hachem, Emad Tahtouh), high-profile sports stars (Warne, Gary Ablett, Kevin Muscat, Aaron Hamill), influential business leaders (James Packer, Andrew Bassett, Michael Kroger, Andrew Fox, Jeffrey Browne), and celebs from down under's Aussiewood (Jason Dundas, Kris Smith, Michael Gudinski, James Matheson, Fifi Box). They are looking to raise more than half a million bucks for sick and needy kids in Australia via The Shane Warne Foundation. Media Man understands that more than 350 punters paid $1000 each to take a seat at this event. The Packer family and the super A-list spent Saturday night at their traditional karaoke party, which is nestled away in one of the finest, most exclusive parts of the casino.

As you might imagine the Victoria Racing Club is praying for much better weather today for The Cup after Saturday's raining cats and dogs which turned Flemington's Birdcage and many of its guests into quite the country barn yard, with jokes among patrons and staff of mud wrestling, Noah's Ark, Mission: Impossible, Water World being a bit of light relief. We'll be getting back to our vast and loyal readership with more from Crown Casino and the tourney very soon, so stay tuned. Well done Crown Casino, Packer, Warnie and all you 'Aussie Gumleaf Mafia' out there. It's a been a huge week in the world of casino and poker news, and we're pleased to finish on this high note.

Mildura Casino Proposal Still Alive; Not Dead Yet!...

The ALP says a proposal for a casino in Mildura is not dead, despite the Coalition and Greens refusing to support it. The Government has always indicated the casino would require bipartisan to go ahead but the Opposition parties now say the social costs are too high. However, the ALP's Member for Northern Victoria, Candy Broad, says an interdepartmental inquiry looking at the $400 million project will run its course. "We believe the Nationals and Liberals are letting down Victorians in the Mildura region by refusing to even support an investigation into the social and economic impacts of the proposal," she said. "The fact is that no-one can be certain what the social and economic impacts of this proposal are until they have been assessed. "It remains our view that this proposal could potentially create jobs and investment in the area, that is why we set up an interdepartmental (inquiry) committed to look at the proposal and evaluate its impact on the Mildura region - we intend to continue with that investigation."

Racing Sector Compensated For Online Betting!...

South Australia's racing industries have reached a settlement they say will ensure them adequate compensation as punters increasingly turn to the internet to bet. Bookmaker Sportsbet has dropped legal action that was blocking payments being made to horse and greyhound racing in SA. Thoroughbred Racing SA estimates the breakthrough will mean an annual return from all online bookmakers of approximately $5.5 million annually for its operations. Chief executive Jim Watters believes the success of the negotiations was critical for prize money and the future of racing generally. "Without the introduction of that (payment) very seriously it was going to undermine the racing industry in South Australia," he said.

John Singleton And Mark Carnegie Buy Bellevue Hotel; Pokie VS Entertainment Debate...

Aussie advertising and horse racing king John Singleton and investment banker friend Mark Carnegie are set to add to their pub empire with the purchase of Paddington landmark (in Sydney) The Bellevue Hotel. The famous watering hole in Hargrave Street is owned by well-known chef Damien Pignolet. His co-owner, psychologist Ron White, passed away in May while on a walking holiday in Britain. The pair bought The Bellevue from publican Susie Carleton and political lobbyist Eric Walsh for $5.5 million in 2004. Under Carleton and Walsh's 25-year stewardship,

The Bellevue was a renowned Labor party haunt, the scene of wild celebrations for former Aussie PM Paul Keating's ''True Believers'' victory and an even wilder one to celebrate the life of Labor stalwart Mick Young. The purchase price for The Bellevue has not been disclosed as yet. Singleton and Carnegie have bought a string of hotels this year including Kinselas in Darlinghurst for $12 million and the Manly hotel The Steyne for about $28 million. They also bought the Peakhurst Hotel earlier this year from bankrupt publican Richard Wynne for about half the $20 million that Mr Wynne paid for it only a year earlier. The pub investments are being done through Carnegie and Singleton's bankrolling of the Riversdale group, run by Paddy Coughlan and Rod Kelly.

The hotel industry has slumped over the past 18 months. Many hotels have been selling for greatly reduced prices. According to Coughlan, many publicans have relied too heavily on profits from poker machines and have not paid enough attention to hospitality. The consortium's plans for Kinselas include refurbishment of the upstairs bar and the opening of an entertainment venue on the third floor. It is likely that Singleton and Carnegie will add more pubs to their impressive portfolio. Coughlan said the group had between $50 and $100 million to buy distressed hotels. ''Once we reach our initial target of $100 million we plan to take the distressed pub fund public with the backing of our consortium and investors,'' Coughlan has said previously. Singo is understood to have an interest in getting into the online gambling sector and raping up the horse racing sector on the internet, and Media Man will be putting forward a proposal on this in the coming months. Watch this space.

Australian Gambling Wars: Tatts Group Eyes Tabcorp!...

Tatts Group chief Dick McIlwain has confirmed his company's interest in acquiring Tabcorp's wagering and gaming business. He revealed that he would be closely monitoring his rival's planned demerger over the coming months. Speaking outside the Tatts AGM a couple of days ago, McIlwain said the two companies had held numerous discussions about potential transactions over recent years but had failed to agree on price.

"Obviously, part of (Tabcorp's) business -- the gambling business -- is of some interest to us. It's the same kind of business as us," he told News Limited "It's got to happen first. We've got to see the consequences of (the demerger) and what it does for the share price of the ongoing part of the business. We're not in any hurry."

Shares in Tabcorp have risen strongly since the company last week announced its plan to split its casinos business from the main gaming and wagering group. Several analysts say the move will position the company for a takeover. Mr McIlwain agreed that the demerger had merit, pointing out that the business of running casinos and hotels, which typically required significant ongoing investment for facility upgrades, was different to running a gambling business where cashflows and earnings were more reliable.

"What it does do is it makes it easier for investors to choose. It makes it easier for shareholders and makes it easier for acquirers as well," he said.

While Tatts only recently completed its acquisition of NSW Lotteries, which it expects to contribute a further $120 million in operating earnings by 2014, Mr McIlwain said a sound balance sheet ensured the company remained "opportunistic" and "acquisition-enabled".

Tatts recently reported a $119m profit for the year to June 30, down from $277.4m the previous year on the back of a writedown to its loss-making British gaming venture Talarius. Following a tough period for most companies exposed to discretionary spending, signs of renewed confidence in the economy were starting to emerge.

Mr McIlwain said. "Consumers, punters, players . . . have started to put their hands deeper into their pockets now," he said.

He told the meeting that revenue and profits across the group had improved since July 1. And while he noted that the analysts' consensus was for underlying operating earnings to increase from $560m to $650m in 2011. It appears there's a strong chance that Tatt's will grab Tabcorp's wagering business, but this may take months or even over a year to happen. First the demerger, than things should fall into place.

Wrap Up...

Readers... er, punters, how did you like our report today? Who's looking good for the Melbourne Cup? Any favorite games we should know about? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man is primarily a media, publicity and internet portal development company. They cover a dozen industry sectors including gaming and offer political commentary and analysis.


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 Fly Emirates

Emirates Airlines (shortened form: Emirates) ( is an airline based in Dubai, United Arab Emirates owned by The Emirates Group. It operates services to the Middle East, Far East, Europe, Africa, Indian subcontinent, Asia-Pacific and North America. Its main base is Dubai International Airport.


The airline was established in May 1985 by the Dubai government. It started operations with flights to Mumbai (Bombay) and Delhi followed by Karachi in September. A single Airbus A300 and a Boeing 737-300 were leased from Pakistan International Airlines (PIA). Subsequently two Boeing 727-200 Advanced were acquired from the UAE's Royal Flight. These aircraft were used until Emirates began taking delivery of a fleet of newly built Airbus A300-600R and A310-300 widebodied aircraft. It has been awarded a four star ranking from Skytrax.

The first European destination to be added in July 1987 was London-Gatwick. Far Eastern operations commenced to Singapore in June 1990. Emirates acquired a financial stake of 40% and a management contract for Air Lanka on 1 April 1998, which subsequently changed its name to Sri Lankan Airlines. Emirates SkyCargo is the cargo subsidiary of Emirates.

Emirates received the prestigious airline of the year award for the first time in 2001 and repeated the feat on 2002 to become a two time award winner of the airline of the year.

For 2004–05, Emirates paid an increased dividend of Dh368 million to the Government of Dubai, compared to Dh329 million the year before. In total, the ownership received Dh1.1 billion from Emirates since dividends started being paid in 1999. Having provided an initial start-up capital of US$10m plus and an additional investment of circa US$80m at the time of the airline's inception,[1] the Dubai government is the sole owner of the company. However, it does not put any new money into it, nor does it interfere with running the airline.

In November 2006 it was announced that Emirates had signed a deal with mobile communications form AeroMobile. This will allow passengers on board Emirates flights to use their mobile phones to call or text people on the ground. This is the first airline in aviation history to confirm a deal which will allow passengers to use their personal mobile phone in early January 2007 on selected Boeing 777.

Emirates won the award for best inflight entertainment 2006 from Skytrax, because of their ICE (information communication entertainment) system, with the biggest selling point being over 500 channels of Movies, Television and music.

Emirates has begun construction on its own luxury five star hotel and towers. It is located next to Dnata headquarters on the Sheikh Zayed highway.

In mid-2007, Emirates will feature docking capability for Apple Computer's iPod portable music and video player. This will allow the device's battery to be charged, but will also allow integration with Emirates' In-flight Entertainment (IFE) system. This will also enable the IFE system to play music, television shows, or movies stored on the iPod, as well as function as a control system.

On the 20th of February 2007, Emirates was named the UAE's top brand among 25 other local firms. It has a base value of US$ 6.3 billion.

Business model

Emirates Airline's commercial success is based on the following principles:

An Airbus A380 seen painted in the Emirates Airlines colors at the 2005 Dubai Airshow.It has a very lean workforce, comparable to the leading low-cost "no frills" airlines rather than other traditional "flag carriers". This, along with a simpler organisational structure, allows the airline to maintain low overhead costs. Its low cost base, which some industry analysts believe is second only to Ryanair on a cash cost per seat basis, allows it to profitably serve secondary destinations as well as connect such places via its global Dubai hub.

Emirates has so far refused to join any of the major global airline alliances and questions the advantages such alliances bring for the airlines as well as their customers, especially after taking into consideration the high costs of compliance of alliance membership.

It operates an all-widebody fleet resulting in lower unit costs compared with airlines operating mixed narrow/wide-body fleets. This enables Emirates to use these aircraft's cargo capacity to boost its overall revenues and total profits, especially at times when the passenger business passes through a seasonal trough or when an economic downturn adversely impacts the passenger numbers. Its Dubai hub also allows it to take advantage of increasing cargo business between China/India and West Africa.
It operates a young, fuel-efficient fleet.
As a "youthful" company Emirates has virtually no legacy costs compared with its older, established peers. (It also helps that all forms of strikes are banned in the UAE.)

Place in airline industry

Large discounts offered by Airbus and Boeing to any airline willing to order new aircraft from either manufacturer during the economic downturn caused by the 9/11 attacks as well as Emirates' strong financial position compared with most of its competitors at the time, enabled the airline to take advantage of this situation by placing huge orders for up to 150 long-haul widebodied jets. These orders included both an order for 45 Airbus A380 "super jumbos" as well as a major order for Boeing's increasingly popular 777-300ER that will make Emirates the world's largest 777 operator. Emirates also managed to transform itself from a small- to medium-sized regional airline into a global carrier as a result of placing these orders.


The established network carriers in Europe and Australia, i.e. Air France-KLM, British Airways, Lufthansa, and Qantas, perceive Emirates' strategic decision to reposition itself as a global carrier as a major threat because it increasingly enables an ever-growing number of air travellers to by-pass traditional airline hubs such as London Heathrow, Paris Charles de Gaulle, and Frankfurt on their way between Europe/North America and Asia/Australia by changing flights in Dubai instead. These carriers also find it difficult to deal with the growing competitive threat Emirates poses to their business because of their much higher cost base. Some of these carriers—notably Air France and Qantas—are so concerned about the detrimental effects of Emirates' growth on their future ability to compete with it on a level playing field that they have resorted to openly accusing their Dubai-based rival of receiving hidden state subsidies and of maintaining too cosy a relationship with Dubai's airport authority as well as its aviation authority, both of which are also wholly state-owned entities that share the same government owner with the airline. In addition, they have also accused Emirates of taking unfair advantage of its government shareholder's sovereign borrower status. They claim that this masks its true financial performance and reduces its borrowing costs below market rates.


The average age of the Emirates fleet is 5.4 years as of February 2007.

Emirates has ordered 45 airbus A380 aircraft. It will be the third airline to receive the aircraft, after launch airline Singapore Airlines and Qantas. Forty-one passenger A380-800s are to be purchased and two are to be leased from International Lease Finance Corporation (ILFC). Two freighter A380-800Fs were ordered for Emirates SkyCargo. However, this was changed to the passenger model in May 2006. Their first A380 was to enter service in October 2006[6] but will now not be delivered until early 2008.

As of November 20, 2005, Emirates had an orderbook of Dh990 billion, comprising 105 firm orders, including 45 Airbus A380s (by far the largest of any carrier),
Emirates is still evaluating both Boeing's 787 and Airbus's A350. Boeing is now planning to create a larger 787 called the 787-10 in response to Emirates' and other airlines requirement for a larger aircraft than the already launched Boeing 787-8 and Boeing 787-9.

On October 27, 2006, Emirates announced that it cancelled its order for 20 Airbus A340-600 aircraft, citing that they believed the A340 lacked the technology offered by more up-to-date planes. They also cancelled the A380 Airbus A380Fs which were due for delivery in 2009. Instead the airline has opted to order ten of the recently launched 747-8 freighters for its SkyCargo subsidiary at the 2006 Farnborough Air Show, much to the annoyance of Airbus which has accused Boeing of intentionally misleading airlines about the capabilities of its new Airbus A380-800F freighter. [citation needed] The reason Emirates has chosen the Boeing 747-8 "derivative" freighter over the all-new Airbus A380F is the Boeing aircraft's nose-loading capability, something the rival Airbus freighter is lacking. In addition, Emirates also said that it was evaluating the 747-8I, the yet to be launched passenger version of the Boeing 747-8, especially the "stretched" version now studied by Boeing which would incorporate the same 5.6m stretch as the freight variant instead of the mere 3.6m stretch currently envisaged for the passenger model. This would bring the -8I's capacity closer to the A380-800's typical three-class 555-seat capacity (470 seats in a three-class-configuration instead of 450).


Skywards is frequent flyer program of Emirates, SriLankan Airlines and other Emirates travel partners. Miles are earned through flights with Emirates and SriLankan, or with cooperating airlines such as include Continental Airlines, Japan Airlines, Korean Air, South African Airways, and United Airlines. Like many frequent flyer programs, Skywards offers a tier model of Silver and Gold, which gives additional benefits based upon miles flown in a year.


Emirates is a big global sponsor of sports clubs and events, both at its home base and in the main overseas markets it serves. It also sponsors the annual "Dubai Shopping Festival". As the airline lacks a "ready-made" clientele in its almost non-existent home market, this type of corporate sponsorship is its most effective marketing tool. Perhaps unsurprisingly, for Emirates marketing expenses account for a far greater share of its total costs than for most of its competitors.[3]In the English speaking world the sponsership always carries the words "Fly Emirates".

At present the company provides the following sponsorships:

Emirates has sponsored the Austrialian cricket team (defending champions) and hosts West Indies for the Cricket World Cup 2007.
Emirates has sponsored the Rugby World Cup 2007. This is the second rugby related sponsorship after the Dubai Rugby 7s.
Emirates is the title sponsor of the Dubai World Cup thoroughbred horse race and was a major sponsor of the 2003 FIFA Women's World Cup.
Emirates is also the title and main sponsor of the Melbourne Cup (Australia's richest horse race)
Emirates was the Official Airline of the 2006 FIFA World Cup.
Emirates is the main sponsor behind the America's Cup challenge team Emirates Team New Zealand, made from the remnants of Team New Zealand who won the cup in 1996, and defended in 2000 before losing it in 2003.
Emirates is sponsor of Collingwood Football Club
Emirates is the main sponsor of Arsenal F.C. of the English Premier League, and has its name on Arsenal's new stadium, Emirates Stadium, until June 2020, and is the shirt sponsor until 2014.
Emirates also holds the sponsorship rights for cricket umpires and association football referees.
Emirates is now the major sponsor of new Super 14's the Emirates Western Force
Emirates is also involved in the IRB Sevens World Series
Emirates was the sponsor of Chelsea F.C.
Emirates is the sponsor of the football club Hamburger SV in the Bundesliga
Emirates announced before the start of the 2006 Formula 1 Championship that they had signed a sponsorship deal with Team McLaren Mercedes.
Emirates is a sponsor for the Breeders' Cup Filly & Mare Turf division.
Emirates is the sponsor of Paris Saint-Germain football club
Emirates became the first company to sponsor two teams in one UEFA Champions League match in 2006, with Hamburger SV facing Arsenal F.C.. Under UEFA regulations, one sponsor cannot appear on both teams' shirts, so for both games, the away side had "Dubai" on their shirts, with the home team wearing Emirates shirts.
Emirates sponsors the Dubai Desert Classic golf tournament.
Emirates is the main sponsor of the Dubai Rugby 7s tournament.

Incidents and accidents

An Airbus A340-313X of Emirates ran off the runway when taking off from Johannesburg International Airport on April 9, 2004. At the call to rotate, the pilot flying pulled back on the stick. However, according to a report, the nose was then de-rotated and the aircraft did not become airborne. The crew felt a rumbling, selected full power, and about two seconds later the aircraft lifted off the ground[1]. The airport says 25 runway threshold and approach lights, and part of the runway surface, were damaged as the aircraft went over the end of 21R.
An Airbus A330-243 en route Dubai-Vienna (Flight EK127) declared an emergency shortly after taking off on May 28, 2006. The aircraft returned for an emergency landing at the Dubai International Airport.



Eddie McGuire