Body Art Bike Ride
Endorsement and Product Placement
Body Art Riders do it again.
Sunday a magical sight was seen on the streets of
Sydney. A long column of massed colourful bodies glided
down Rainbow St to Malabar Rd and into the sea at
South Maroubra Beach. Hard to believe, and totally
disconcerting for those who weren't expecting it.
three hundred painted riders were raising funds to
support Children's Cancer Research and promoting healthy,
sustainable living. They were led by a bevy of painted
models from Cleopatra Productions each painted with
a different national flag. Foremost among the cyclists
came the Hope Valley team, four celebrity riders from
ABC Television and the Cannaboard pack.
years Sydney Body Art Ride was one of the highlights
of the New Mardi Gras Arts festival and had a particular
emphasis on the Australian spirit of inclusiveness.
Organised entirely by volunteers, the ride is staged
on a modest budget provided by Randwick City Council
so that 100% of the money raised can go to the Charity.
The UV proof, biodegradable body paint is provided
free of charge by the Matisse Derivan paint company.
at Maroubra thought they must have been dreaming when
the hundreds of painted figures came marching over
the dunes and into the water. The riders came in every
size and shape and their ages ranged from 2 years
old to 66. The organisers also gained two world records
for Sydney, the most painted people and the most painted
people on bicycles.
Man Australia public thank you to Cannaboard, Jake
Lloyd-Jones, Eva Rinaldi (Cleopatra Productions),
Maroubra Chamber of Commerce, Bill Ranken, Sydney
Stunts, The Southern Courier, The Sydney Morning Herald,
Guinness World Records and everyone else involved
in the success of Cannaboard and the Sydney Body Art