adidas Sports range is driven by the needs of athletes and offers unparalleled
performance. adidas Originals' timeless designs define today's streetwear scene.
Embody style with an athletic edge with their line of sneakers and apparel.
AND THE 'BADGE OF SPORT"
other brand has a more distinguished history and stronger connection with sport
than adidas. It is our mission to be the best sports brand in the world. Everything
we do is rooted in sport. This is what The Badge of Sport stands for
as a brand mark. It is the sharp end of our spear, seen on innovative products,
as well as with the worlds best athletes, teams and events.
adidas Sport is mainly targeting competitive sports. The divisions
focus is primarily on innovation and technology. Target consumers range from sports
participants at the highest level to those inspired by sport. Everything at adidas
reflects the spirit of our founder Adi Dassler. His main objective back in those
days already was to make athletes better, with innovation at the heart of all
adidas Sport products. To underline our credibility as the multi-sport specialist
and leverage brand strength, there is hardly any category that we dont produce
products for. adidas is everywhere where the best meet the best, such as the FIFA
World Cup or the Olympic Games, but also everywhere else around the globe
where sports are simply played, watched, enjoyed and celebrated.
we are not just designing products for all kinds of sports. We are designing products
for athletes. Athletes always strive for their personal best. Athletes find inspiration
in sports no matter what they do. We help them to achieve their peak performance
by making them faster, stronger, smarter and cooler.
No matter how serious you are about sports a sporting lifestyle
does not end in the locker room. This is why we have adidas Originals, our sub-brand
that brings our iconic DNA from the courts to the streets. For well over a decade,
it has been celebrating originality in a globally trendsetting way and, as the
first brand leveraging its sports assets in the lifestyle area, it is regarded
as a legitimate sports lifestyle brand. To ensure sustainable success, adidas
Originals has to keep up to date with and set trends as well as remain committed
to serving consumer groups who are constantly looking for more options to express
Teens and digital natives live for the now. They are ready
to go, discover their own way and style and NEO is all about their lives. The
adidas NEO label is the sports fashion lifestyle label enabling teens to live
their style. NEO is all about being open and engaged with teenage consumers, letting
them enjoy experiences that only NEO can provide this could be styling
an outfit for Selena Gomez or being a part of the NEO collection created especially
for the New York Fashion Week.
There are several collaborations that are part of the adidas
Sport Style portfolio.
was born from the fusion of the seeming opposites of sport and style. Y-3 marks
the collaboration between a sports brand and Japanese fashion designer Yohji Yamamoto.
and adidas two great brands dedicated to merging timeless design and sports
functionality in an extraordinary product experience.
partnership between adidas Sport and Stella McCartney is a unique combination
of highly technical products and a great fashion designer.
downhill mountain bike racing to rock climbing, from wingsuit flying to kayaking,
Five Ten makes footwear for the worlds most adrenaline pumped sports. Five
Ten is a leading and highly valued brand within both the technical outdoor market
and the outdoor action sports community especially when it comes to high-friction
Brand of the Brave has continuously been at the forefront of innovations
and shares the same passion for athletes as we do at adidas. A perfect match.
So next time you climb the Trango Towers, take the right footwear.