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Virgin
Games Launches TV Advertising Campaign
LONDON,
UNITED KINGDOM - (Marketwire - Nov. 1, 2010) -
Virgin
Games, the leading online gaming company,
has launched its first ever television advertising
campaign for its casino site, Virgin
Casino. The advert aims to cement Virgin Casino's
position as the home of online slots by promoting
the wide range of games that the company now offers,
and the fact that it launches at least one new
game every week.
The
20 second advert, which is part of a £500,000
campaign, uses a space theme to introduce viewers
to the world of Virgin Casino and features well
known online game titles such as Cleopatra, Da
Vinci Diamonds and Monopoly Multiplier. It was
produced by ABF Pictures with MGOMD acting as
media planners and buyers.
Oliver
Wilson, Casino Acquisition Manager, commented:
"We had such a fantastic response from our
first Virgin Bingo ad launched last year that
we decided that this was the right way to go for
Virgin Casino. Bingo received a 100 per cent increase
in player registrations on the back of the first
adverts aired late last year and this evidence
suggests it makes absolute sense for TV to play
a significant part in the marketing mix for the
casino product.
"TV
advertising is a new strategy for Virgin Casino
and we believe a natural fit. Consumers like the
familiarity and security of knowing they are playing
with a trusted and reputable company. Being part
of the Virgin brand helps this, while TV raises
awareness of the casino product and the range
of slot games we offer."
The
advert premieres on 1st November and will run
for two weeks. It is a test campaign covering
two UK regions that will test Direct Response
TV prior to a national heavyweight rollout in
the future. The two week campaign will run mainly
on ITV and Channel 4.
The
TV advertising will be supported by a range of
direct response activity including PPC and Display
Media. Affiliate marketing will also play a significant
role in the campaign and will run through Virgin
Games' in-house affiliate system.
Launched
in 2004, Virgin Games is one of the UK's leading
online gaming sites. To visit Virgin Games go
to www.virgingames.com.
Notes
to editors:
About
Virgin Games:
Virgin Games (www.virgingames.com)
launched in June 2004 and has quickly established
itself as one of the leading gaming websites in
the UK. Virgin Games comprises three distinct
offerings:
•
Virgin Casino, offers content from a range of
games suppliers including WagerWorks, Microgaming,
Cryptologic, Freemantle and Ash Gaming, bringing
consumers classic casino games like Blackjack
and Roulette, as well as great feature slots like
Monopoly, Rubik's, X-Factor and the highly popular
MegaJackpots progressive games.
•
Virgin Poker, part of the Boss Media network,
offers a huge array of games and content for beginners
through to experienced pros – as well as
the most generous loyalty scheme in the industry.
•
Virgin Bingo, part of the Virtue Fusion network,
offers cash prizes worth thousands of pounds in
the progressive jackpots, as well as Virgin prize
bingo and a range of unique Virgin Games bingo
games.
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Casino website Ricardo
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News
Virgin
Games Partners With Microgaming - 21st June 2010
LONDON,
UNITED KINGDOM- Virgin Games (www.virgingames.com),
the leading online gaming company, has today announced
that it has partnered with Microgaming, the world's
largest online gaming software provider. The partnership
will allow Virgin Games to further enhance its
offering by providing Microgaming's market leading
flash casino games to its customers, through Microgaming's
pioneering Quickfire software.
Virgin
Games has established a direct integration with
Microgaming, giving its customers access to a
large variety of games that will be launched over
the coming months. The first game to be launched
is Thunderstruck, a five reel, nine payline video
slot game, with a Wild and a Scatter symbol, a
Free Spin Bonus Feature and a Gamble feature.
Microgaming
is the world's largest gaming software provider
and powers over 120 online Casinos, 40 Poker rooms
and a number of market leading Bingo sites, worldwide.
This integration, using Microgaming's Quickfire
software, reinforces Virgin Games strategy to
bring its customer a wider choice of game content
and follows integrations with top tier content
providers such as Wagerworks, Cryptologic, Freemantle
and Ash Gaming.
Simon
Burridge, CEO of Virgin Games, commented:
"Our customers have told us that they want
a wider range of games and specifically they would
love to play Microgaming games as a part of the
Virgin Games offering. Since the launch of our
custom built platform back in 2008, we have been
introducing a range of new gaming content to our
sites and Virgin Games now has one of the widest
ranges of casino and slot games available in the
UK. The addition of Microgaming, the world leader
in its field, is a big step forward for Virgin
Games customers and we look forward to launching
its games with a range of promotions over the
coming months."
Founded in 2004, Virgin Games has over 1,000,000
players and more than 200 games on its site. A
growing selection of games can be found at Virgin
Games from a number of games producers including
WagerWorks, Cryptologic, Freemantle, Endemol,
Ash Gaming and now Microgaming.
To visit Virgin Games go to: www.virgingames.com
Notes
to editors
About
Virgin Games:
Virgin Games (www.virgingames.com)
launched in June 2004 and has quickly established
itself as one of the leading gaming websites in
the UK. Virgin Games comprises three distinct
offerings:
•
Virgin Casino, offers content from a range of
games suppliers including WagerWorks, Cryptologic,
Freemantle and Ash Gaming, bringing consumers
classic casino games like Blackjack and Roulette,
as well as great feature slots like Monopoly,
Rubik's, X-Factor and the highly popular MegaJackpots
progressive games, with a current jackpot value
of over £2,500,000
•
Virgin Poker, part of the Boss Media network,
offers a huge array of games and content for beginners
through to experienced pros – as well as
the most generous loyalty scheme in the industry
•
Virgin Bingo, part of the Virtue Fusion network,
offers cash prizes worth thousands of pounds in
the progressive jackpots, as well as Virgin prize
bingo and a range of unique Virgin Games bingo
games.
About
Microgaming:
Since the company developed the first true online
Casino software over a decade ago, it has led
the industry in providing innovative, reliable
gaming solutions. Thanks to an unrivalled R&D
programme, that averages 60 games per year and
a unique 'partnership' approach to working with
operators; Microgaming software powers over 160
market leading online gaming sites.
The company's front and back-end software supports
multi-player, multi-language games - over 450
of them, all uniquely branded and provides platforms
for land-based and wireless gaming. Microgaming
powers the world's largest Progressive Jackpot
Network and has paid out over €265million.
In May 2009 it created the biggest ever online
jackpot winner with a single payment win of €6.37m.
As
a founding member of eCOGRA, Microgaming is at
the forefront of an initiative focused on setting
the highest standards in the gaming industry,
and leads in the areas of fair gaming, responsible
operator conduct and player protection. Microgaming
has been awarded eCOGRA's Certified Software Seal
following a rigorous onsite assessment to ensure
that the development, implementation and maintenance
of the software is representative of industry
best practice standards Microgaming licensees
are therefore eligible to apply for the eCOGRA
Safe & Fair Seal.
News
The
Cash Alarm at Virgin Casino
The
Cash Alarm is the name of a brand new promotion
that will be running at Virgin
Casino all this week (Monday 10 May until
Sunday 16 May) and which will pay out a total
of £10,000 to online slots players. The
name of the promotion is derived from the fact
that an alarm will ring ten times over the course
of the week, and every time the cash alarm rings
£1,000 will be shared out between all qualifying
players.
Becoming
a player who qualifies for a slice of the payout
when the cash alarm rings is fairly easy. All
you have to do is wager £20 or more on selected
“Hot Slots” games on the day that you
want to qualify for a cash alarm payout. If you
want to qualify for all cash alarm payouts then
all you have to do is wager £20 or more
on the selected games on each day of the promotion.
Those
of you who have participated in some of the other
online casino gambling promotions that have recently
been offered at Virgin Casino may recognise the
list of Hot Slots games that you can play as part
of The Cash Alarm promotion. In alphabetical order,
the games that can be played are: 50,000 Pyramid,
Amazon Wild, Bejeweled, Big Top Tombola, Call
of Duty 4, Cleopatra, Cleopatra II, Clover Rollover,
Da Vinci Diamonds, Double Diamond, Dynamite Digger,
Emerald Isle, Fantastic Four, King Kong, Kitty
Glitter, Monopoly Multiplier, Monopoly with Pass
GO Bonus, Monty's Millions, Play Your Cards Right
and Wolf Run.
If
you want to give yourself a chance of winning
a huge progressive slots jackpot as well as a
Cash Alarm payout then you would do well to focus
on the Big Top Tombola and Clover Rollover games,
where the jackpots are currently worth over £960,000
and £1.9 million, respectively.
Visit
Virgin Casino to qualify for the Cash Alarm payouts
for today, then play every day to enjoy even more
payouts over the rest of the week, and good luck!
