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Australia To Get Sports Stadiums Branded By Gambling and Gaming Companies, by Greg Tingle - 15th January 2011

G'day punters, journos, high rollers, sports news, entertainment news junkies, politicians, insiders, outsiders... one and all. Today we probe the situation where a number of Australian sports grounds could soon be named after gaming and gambling companies. How do like the sound of Betfair Stadium, Centrebet Park and PartyGaming Cricket Ground? Don't laugh, this type of scenario is on the cards, with local gaming brands likely the first to pounce, followed by international powerhouses. Media Man http://www.AustralianSportsEntertainment.com and Gambling911 with another ground breaking news report from the land of world class casino, media companies and sports arenas...

Australia Will Get Gambling Arenas; Aussie Aussie Aussie; Oi Oi Oi...

With Australia being in the world's top 10 gambling nations, it shouldn't shock or surprise that we're tipped to soon have a number of sporting arenas and grounds named after gambling and gaming companies, both national and international brands. Yep, money will talk where B.S sometimes walks.

James Packer's Betfair is understood to build upon their Betfair Park branding, Europe's PartyGaming is keen, and currently Centrebet looks to be leading the charge, with many insiders saying its a case of when, not if, for the household name brand.

Centrebet already has significant branding, thanks in part to a swag of TV and online adverts, plus who can forget the Centrebet branded part of Network Nine's 'The Footy Show'.

The gambling companies already have a number of key targets, and many cash strapped and / or cash handy NRL team and home grounds are near the top of the hit list.

For instance NRL team, The Penrith Panthers, are seriously considering having their home stadium named Centrebet Stadium. We kid you not punters.

If the deal goes through, they will make history becoming the first major Australian sporting team to snatch a betting firm as the naming-rights partner for a playing venue.

Horse Racing already has some naming rights deals with tracks and in the mix such as Betfair Park and then you have races named after gambling brands such as the Lasseters Cup, Lasseters known for its hotel - casino up in Australia's top end.

The forecast Betfair deal comes as a police continue to probe the NRL gambling scandal that from last season following a number of "irregular" wagers was picked up in the Canterbury Bulldogs VS North Queensland Cowboys match up.

The Panthers, Centrebet and a swag of gambling companies, have rather pissed off the gambling and gaming haters, who continues to get organised into lobby groups.

A Media Man spokesperson such "Many people in and out of news media and gaming, the general public, are starting to get really pissed off at the gaming, gambling and sports betting haters. The bible bashers. Who do they think they are trying to push their beliefs onto others. Many Australians just love a punt, and that's the way it is. Some of the gaming haters have strong ties to church groups and there appears to be some sort of brainwashing system going on. They keep discussing the 'evils of gambling'. I mean, seriously, come on. People know not to over-do it on on the slots, sports events, poker and the like, but the haters keep trying to be the thought police. Gambling companies in Australia have a very high focus on responsible gambling with warnings everywhere. It's great to see the gambling and gaming industry place so much focus on safe better. The sports stadiums will be great for business, , but no one is forcing anyone to have a bet. It's a personal decision, as it always has been. 2011 is going to be a very exciting year for punters, especially those who like to have a bet of sports matches, and television and online website portals and brands will bring it all together nicely".

Back to the first prime target #1...The modest 22,500-capacity sports ground, owned by Penrith City Council, was in a past life known as CUA Stadium. What's up is that the club's contract with the Brisbane financial services company has expired, and negotiations between Panthers, the footy club and Centrebet have been taking place, even prior to Christmas about renaming the stadium. Other clubs and stadiums have also caught the buzz and are opening chequebooks and crunching the numbers.

The first of its kind business agreement between the club and Centrebet is just about a done deal, and ink is expecting to try on contracts sooner rather than later, possibly within a fortnight. An exciting, if not controversial type of announcement is fully expected by the Panthers in the coming week. Sports and gambling commentators are quick to point out that Penrith already has ties to Centrebet, the gambling brand being lit up across the top of the video screen at the stadium. This kind of exposure has also been very good for their mobile - hand held device sector.

Anti-gambling campaigner Senator Nick Xenophon is especially unhappy with the development of the gambling branded sports stadiums in Australia. He went on recent with:

"How can a footy code currently embroiled in a betting scandal possibly allow a stadium to be named after a betting agency? There was a time when rugby league was all about the game. Now it's all about the odds, and that is ruining the game".

Over the last couple of years the NRL (and AFL) has watered down its laws and regulations relating to clubs' deals and partnerships with gambling - sports betting firms, allowing them to be branded on footy jerseys for a virgin time. Cronulla Sharks have sponsor PokerStars (.net) on their jersey sleeves while cashed up Manly Sea Eagles are tipped to have Centrebet's signage on the back of their jerseys this season after a widely reported $1 million plus deal with the Northern Territory based betting outfit announced just before Christmas. Yep, it looks like a few clubs and stadiums will be getting their Christmas presents and will have lots to celebrate, while the gambling haters will be spewing in Grinch like fashion.

The National Rugby League of course also has corporate ties with TAB Sportsbet, and is understood to snatch a 5% "product fee" via the company's rugby league betting profit.

NRL spokesman John Brady advised he would not comment on individual clubs' sponsorship agreements but maintained there was no concern about the prospect of gambling agencies assuming naming rights for the game's venues, at least from his take on the situation.

"It's an area that was relaxed last year. As such there are a number of betting sponsorships that are available to clubs in terms of jerseys and other opportunities," Brady said.

He advised any and all betting firms involved with the NRL via sponsorship of clubs were made to sign "integrity agreements" to ensure transparency.

The majority of NRL clubs now have corporate deals with betting agencies. Centrebet sponsors five teams: Penrith, Manly, Parramatta, St George Illawarra and North Queensland. "Comon' Betfair and PartyGaming, pull you're finger out", a Media Man sports journalist was overheard shouting when he found out the news of Centrebet's ongoing infiltration of the sport.

Penrith's stadium pending name change has been intertwined we understand by some to the financial problems that have hit the football club's parent body, Panthers Group.

The licensed club is no longer quite the licence to print money as it was in the 90s Some audited figures about to do public by the conclusion of the month are expected to show black and white confirmation of a Murdoch - News Limited news story of last February that said Panthers were due to report a rather embarrassing net loss of $11 million bucks.

Panthers are not afraid to speak on the record about their on and off field performance, which has seen better days.

Ric Simpson, Panthers Group chief exec since last July, said a culture change and "renewal of process" across Panthers clubs had improved their situation. Analysts question that was a PR line or absolute truth. Mind you, we don't blame club for trying to focus on positives. "We're probably looking at reducing that loss by somewhere in the order of $8-$9 million," Simpson said.

A Media Man spokesperson said "At this stage of the gaming the overseas trend of seeing sports groups and football teams pick up sponsorship and strong branding for gambling, gaming... sports betting companies looks to be moving full speed ahead down under in Australia. Centrebet might become the Bwin of Australia. PartyGaming is said to be currently crunching numbers to see if an Australian sports ground deal is viable. They already have a Aussie Millions former champion sponsored by their poker brand and a couple of Aussie poker players signed up, so anything is possible. James Packer's Betfair, a direct competitor of Centrebet is not likely to take the situation lying down either. Betfair is 50% Packer owned and wants to keep building their sports betting brand, as well as opening up many online casino games in Australia, poker and more. Could an Australian sports stadium ever be known as PartyGaming stadium or WPT Stadium? Not overnight, but never say never, stranger things have happened. It's all going to add a lot of money into the game and business of sport and entertainment, and already our firm is starting to experience some positive spin off benefits. It's all very exciting and profitable".

Profile

Sydney is the largest and most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. Inhabitants of Sydney are called Sydneysiders, comprising a cosmopolitan and international population of people from numerous places around the world.

The site of the first British colony in Australia, Sydney was established[6] in 1788 at Sydney Cove by Arthur Phillip, commodore of the First Fleet as a penal colony. The city is built on hills surrounding Port Jackson which is commonly known as Sydney Harbour, where the iconic Sydney Opera House and the Harbour Bridge are featured prominently. The hinterland of the metropolitan area is surrounded by national parks, and the coastal regions feature many bays, rivers, inlets and beaches including the famous Bondi Beach. Within the city are many notable parks, including Hyde Park and the Royal Botanical Gardens.

In 2010, Sydney was ranked 7th in Asia and 28th globally for economic innovation in the Innovation Cities Top 100 Index by innovation agency 2thinknow. Sydney also ranks among the top 10 most livable cities in the world according to Mercer Human Resource Consulting and The Economist.

Sydney has a reputation as an international centre for commerce, arts, fashion, culture, entertainment, music, education and tourism, making it one of GaWC's Alpha + world cities. Sydney has hosted major international sporting events, including the 1938 British Empire Games, the 2000 Summer Olympics, and the final match of the 2003 Rugby World Cup. The main airport serving Sydney is Sydney (Kingsford Smith) Airport.

History

Radio carbon dating suggests that the Sydney region has been inhabited by indigenous Australians for at least 30,000 years. The traditional Indigenous inhabitants of Sydney Cove are the Cadigal people, whose land once stretched from south of Port Jackson to Petersham. While estimates of the population numbers prior to the arrival of the First Fleet in 1788 remains contentious, approximately 4,000–8,000 Aboriginal people lived in the Sydney region prior to contact with British settlers. The British called the Indigenous people the "Eora", because being asked where they came from, these people would answer: "Eora", meaning "here", or "from this place" in their language. There were three language groups in the Sydney region, which were divided into dialects spoken by smaller clans. The principal languages were Darug (the Cadigal, original inhabitants of the City of Sydney, spoke a coastal dialect of Darug), Dharawal and Guringai. Each clan had a territory, the location of said territory determined the resources available. Although urbanisation has destroyed much evidence of these settlements (such as shell middens), a number of Sydney rock engravings, carvings and rock art remain visible in the Hawkesbury sandstone of the Sydney basin.

In 1770, British sea Captain Lieutenant James Cook landed in Botany Bay on the Kurnell Peninsula. It is here that Cook made first contact with an Aboriginal community known as the Gweagal. Under instruction from the British government, a convict settlement was founded by Arthur Phillip, who arrived at Botany Bay with a fleet of 11 ships on 18 January 1788. This site was soon determined to be unsuitable for habitation, owing to poor soil and a lack of reliable fresh water. Phillip subsequently founded the colony one inlet further up the coast, at Sydney Cove on Port Jackson on 26 January 1788. He named it after the British Home Secretary, Thomas Townshend, Lord Sydney, in recognition of Sydney's role in issuing the charter authorising Phillip to establish a colony. The original name was intended to be Albion until Phillip decided upon Sydney.

The International Exhibition of 1879 at the Garden Palace

In April 1789 a disease, thought to be smallpox, killed an estimated 500 to 1000 Aboriginal people between Broken Bay and Botany Bay. There was violent resistance to British settlement, notably by the warrior Pemulwuy in the area around Botany Bay, and conflicts were common in the area surrounding the Hawkesbury River. By 1820 there were only a few hundred Aborigines and Governor Macquarie had begun initiatives to 'civilise, Christianise and educate' the Aborigines by removing them from their clans. Macquarie's tenure as Governor of New South Wales was a period when Sydney was improved from its basic beginnings. Roads, bridges, wharves and public buildings were constructed by British and Irish convicts, and by 1822 the town had banks, markets, well-established thoroughfares and an organised constabulary. The 1830s and 1840s were periods of urban development, including the development of the first suburbs, as the town grew rapidly when ships began arriving from Britain and Ireland with immigrants looking to start a new life in a new country. On 20 July 1842 the municipal council of Sydney was incorporated and the town was declared the first city in Australia, with John Hosking the first elected mayor. The first of several Australian gold rushes started in 1851, and the port of Sydney has since seen many waves of people arriving from around the world.

Sydney harbour in 1932
Rapid suburban development began in the last quarter of the 19th century with the advent of steam powered tramways and railways. With industrialisation Sydney expanded rapidly, and by the early 20th century it had a population of more than a million.In 1929 the novelist Arthur Henry Adams calls it the "Siren City of the South" and "Athens of Australia". The Great Depression hit Sydney badly. One of the highlights of the Depression era, however, was the completion of the Sydney Harbour Bridge in 1932. There has traditionally been a rivalry between Sydney and Melbourne since the gold rushes of the 1850s made the capital of Victoria Australia's largest and richest city. Sydney overtook Melbourne in population in the early years of the 20th century, and has remained the largest city in Australia since this time. During the 1970s and 1980s Sydney's CBD with a great number of financial institutions including the headquarters of the Reserve Bank surpassed Melbourne as the nation's financial capital. Throughout the 20th century, especially in the decades immediately following World War II, Sydney continued to expand as large numbers of European and later Asian immigrants populated the metropolitan area.

Economy

As the financial and economic hub of Australia, Sydney has grown to become a wealthy and prosperous city, ranking as the second wealthiest city in the world in terms of per capita purchasing power. The largest economic sectors in Sydney, as measured by the number of people employed, include property and business services, retail, manufacturing, and health and community services. Since the 1980s, jobs have moved from manufacturing to the services and information sectors. Sydney provides approximately 25 percent of the country's total GDP.

The Australian Securities Exchange and the Reserve Bank of Australia are located in Sydney, as are the headquarters of 90 banks and more than half of Australia's top companies, and the regional headquarters for around 500 multinational corporations. Of the ten largest corporations in Australia by revenue, four have headquarters in Sydney: Caltex Australia, the Commonwealth Bank, Westpac, and Woolworths. Of the 54 authorised deposit-taking banks in Australia, 44 are based in Sydney including nine of the 11 foreign subsidiary banks in Australia and all of the 29 local branches of foreign banks. Major authorised foreign banks in Sydney include Citigroup, UBS Australia, Mizuho Corporate Bank, HSBC Bank Australia and Deutsche Bank.

Shopping locations in Sydney include Pitt Street, George Street, King Street, Market Street, and Castlereagh Street, shopping complexes such as the Queen Victoria Building and Westfield Sydney, arcades such as The Strand Arcade and Mid City Centre, and department stores such as Myer and David Jones, all of which are in the shopping district in the city centre, a place to find major international brand name labels. Also in the city centre is Chinatown, which includes Paddys Markets, which is Sydney's city markets, a place for bargain hunting.

Outside the city centre there are number of other shopping destinations of interest. Inner eastern suburbs such as Potts Point, Darlinghurst and Surry Hills provide a diverse range of shops for the culturally creative and alternative lifestyle groups that live there, whilst other inner eastern areas like Paddington and Woollahra are home to boutiques selling more niche products. Inner western suburbs like Newtown and Glebe cater more towards students and alternative lifestyles. Double Bay in Sydney's harbourside eastern suburbs is un upmarket area known for its expensive boutiques. Seaside areas, including Bondi Beach in the eastern beaches area and Manly in the northern beaches area, have a retail scene based upon their beach locations, with many surfing and surfer style clothing shops.

Sydney received 7.8 million domestic visitors and 2.5 million international visitors in 2004. In 2007, the (then) Premier of New South Wales, Morris Iemma established Events New South Wales to "market Sydney and NSW as a leading global events destination". Fox Studios Australia has large film studios in the city.

As of 2004, the unemployment rate in Sydney was 4.9 percent. According to The Economist Intelligence Unit's Worldwide cost of living survey, Sydney is the sixteenth most expensive city in the world, while a UBS survey ranks Sydney as 15th in the world in terms of net earnings. As of September 2009, Sydney has the highest median house price of any Australian capital city at $569,000, and a median unit price of $400,000. Sydney also has the highest median rent prices of any Australian city at $450 a week.

The Sydney Region accounts for 12 percent (approximately $1 billion per annum) of the total agricultural production, by value, of NSW. Sydney provides 55% of NSW's flower production and 58% of its turf production, as well as 44% of state's nurseries.[61] In 1994-1995 Sydney produced 44% of New South Wales' poultry meat and 48% of the state's eggs.

Culture of Sydney
Sydney hosts many different festivals and some of Australia's largest social and cultural events. These include the Sydney Festival, Australia's largest arts festival which is a celebration involving both indoor and free outdoor performances throughout January; the Biennale of Sydney, established in 1973; the Big Day Out, a travelling rock-music festival which originated in Sydney; the Gay and Lesbian Mardi Gras along Oxford Street; the Sydney Film Festival and many other smaller film festivals such as the short film Tropfest and Flickerfest. Sculpture by the Sea, Australia's largest outdoor sculpture exhibit, began in Bondi Beach in 1996.

Australia's premier prize for portraiture, the Archibald Prize is organised by the Art Gallery of New South Wales. The Sydney Royal Easter Show is held every year at Sydney Olympic Park, the final of Australian Idol takes place on the steps of the Opera House, and Australian Fashion Week takes place in April/May and September. Sydney's New Year's Eve and Australia Day celebrations are the largest in Australia.

A survey based on tracking the frequency of words and phrases in the media, cited Sydney as number 9 on a list of the world's top fashion cities in 2009. The city is the site of the world renowned Rosemount Australian Fashion Week, which occurs biannually, and is home to many of Australia's premier fashion houses. Most international designers have a major presence in Sydney and Australia's Next Top Model is one of the most watched shows on national television.

]Entertainment and performing arts.

Sydney's cultural institutions include the Sydney's Opera House. It has five halls, including a large concert hall and opera and drama theatres; it is the home of Opera Australia—the third-busiest opera company in the world, and the Sydney Symphony. Other venues include the Sydney Town Hall, City Recital Hall, the State Theatre, the Theatre Royal, Sydney, the Sydney Theatre and the Wharf Theatre, the Capitol Theatre and the Lyric and Star Theatres, Star City.

The Sydney Conservatorium of Music is located adjacent to the Royal Botanic Gardens and serves the Australian music community through music education and biannual Australian Music Examination Board exams. The Sydney Dance Company was under the leadership of Graeme Murphy during the late 20th century. The Sydney Theatre Company has a regular roster of local plays, such as noted playwright David Williamson, classics and international playwrights.

In 2007, The New Theatre celebrated 75 years of continuous production in Sydney. Other important theatre companies in Sydney include Company B and Griffin Theatre Company. From the 1940s through to the 1970s the Sydney Push, a group of authors and political activists whose members included Germaine Greer, influenced the city's cultural life. The National Institute of Dramatic Art, based in Kensington, boasts internationally famous alumni such as Mel Gibson, Judy Davis, Baz Luhrmann and Cate Blanchett. Sydney's role in the film industry has increased since the opening of Fox Studios Australia in 1998.

Prominent films which have been filmed in the city include Moulin Rouge!, Mission: Impossible II, Star Wars episodes II and III, Superman Returns, Dark City, Son of the Mask, Stealth, Dil Chahta Hai, Happy Feet, Australia and The Matrix. Films using Sydney as a setting include Finding Nemo, Strictly Ballroom, Muriel's Wedding, Our Lips Are Sealed, and Dirty Deeds. Many Bollywood movies have also been filmed in Sydney including Singh Is Kinng, Bachna Ae Haseeno, Chak De India, Heyy Babyy. As of 2006, over 229 films have been set in, or featured Sydney.

Sydney's most popular nightspots include Kings Cross, Oxford Street, Darling Harbour, Circular Quay and The Rocks, which all contain various bars, nightclubs and restaurants. Star City Casino, is Sydney's only casino and is situated around Darling Harbour. There are many traditional pubs, cafes and restaurants in inner-city areas such as Newtown, Balmain, Leichhardt and Surry Hills. Sydney's main live music hubs include areas such as Newtown and Annandale, which nurtured acts such as AC/DC, Bliss n Eso, Sparkadia, Midnight Oil and INXS. Other popular nightspots tend to be spread throughout the city in areas such as Bondi, Manly, Cronulla and Parramatta.

Tourism
Tourism in Sydney

In the year ending March 2008, Sydney received 2.7 million international visitors. The most well-known attractions include the Sydney Opera House and the Sydney Harbour Bridge. Other attractions include Royal Botanical Gardens, Luna Park, some 40 beaches and Sydney Tower.

Sydney also has several popular museums, such as the Australian Museum (natural history and anthropology), the Powerhouse Museum (science, technology and design), the Art Gallery of New South Wales, the Museum of Contemporary Art and the Australian National Maritime Museum.

Sport and outdoor activities

Sydney is well-endowed with open spaces and access to waterways, and has many natural areas, even in the city centre. Within the CBD are the Chinese Garden of Friendship, Hyde Park, The Domain and the Royal Botanic Gardens. The metropolitan area contains several national parks, including the Royal National Park, the second oldest national park in the world, and several parks in Sydney's far west which are part of the World Heritage listed Greater Blue Mountains Area.

Sport
Sport is an important part of Sydney's culture. The most popular sport in Sydney is rugby league. The NSWRFL (today known as the NRL) began in Sydney in the 1908 season and is the largest and most prestigious domestic rugby league competition in the Southern Hemisphere. The city is home to nine of the sixteen teams currently in the National Rugby League competition: the Canterbury Bulldogs, Cronulla Sharks, Manly Sea Eagles, Penrith Panthers, Parramatta Eels, South Sydney Rabbitohs, St George Illawarra Dragons, Sydney Roosters and Wests Tigers.

Cricket is the most popular summer sport in Sydney. The Ashes Series between Australia and England is widely popular among the people. As the state capital, Sydney is also the home of the NSW Blues cricket team in the Sheffield Shield cricket competition. Sydney Cricket Ground and ANZ Stadium here host cricket matches. This city has also hosted 1992 Cricket World Cup and will also host the 2015 Cricket World Cup. Sydney Cricket Ground is at present the only test venue in the city. Plans are going on to accommodate ANZ Stadium as an international cricket venue for Australia.
Sydney is the only city other than Brisbane and Melbourne to have an elite presence in the 4 major football codes of Australia - rugby league, football (soccer), rugby union and AFL. Association Football is represented by Sydney FC and Sydney Rovers FC (from 2011) in the A-League, whilst the second tier competitions NSWPL and NSW Super League provide many players to the A-League. Sydney also hosts major association football events of the national team, the Socceroos, most notably the World Cup Qualifier against Uruguay in 2005. Rugby Union is represented by the NSW Waratahs in the elite Southern Hemisphere Super 14 competition. The Suburban rugby competition is the Shute Shield which provides many Super 14 players. High profile Wallabies games are held in Sydney such as the Bledisloe Cup, Tri Nations matches, British and Irish Lions games, and most notably the final of the 2003 Rugby World Cup against England.

Sydney also has an Australian Football League (AFL) team called the Sydney Swans; with a second team - GWS (Greater Western Sydney) forming to enter the main AFL league in 2012, a woman's netball team (Swifts), a baseball team (Patriots), a field hockey team (Waratahs), two ice hockey teams (Penrith Bears & Sydney Ice Dogs) and a WNBL team (Sydney Uni Flames). The Sydney Kings will be re-entering the NBL competition at the end of 2010.

The NSW Blues rugby league team contests the annual Rugby League State of Origin series against the Queensland Maroons. Large sporting events such as the NRL Grand Final and Bledisloe Cup games are regularly held at the ANZ Stadium, the main stadium for the 2000 Summer Olympics.

Other events in Sydney include the start of the Sydney to Hobart Yacht Race, the Golden Slipper horse race, and the City to Surf race. Prominent sporting venues in Sydney include the Sydney Cricket Ground or SCG, ANZ Stadium, The Sydney Football Stadium, Eastern Creek Raceway, Royal Randwick and Rosehill Gardens Racecourse.

Media
Media in Sydney

ABC building in Ultimo
Sydney has two main daily newspapers. The Sydney Morning Herald is the oldest extant newspaper in Australia, having been published regularly since 1831. The Herald's competitor, The Daily Telegraph, is a News Corporation-owned tabloid. Both papers have tabloid counterparts published on Sunday, The Sun-Herald and the Sunday Telegraph, respectively.

The three commercial television networks (Seven, Nine, Ten), as well as the government national broadcast services (ABC and SBS) are headquartered in Sydney. Also a community television station, TVS, broadcasts in the Sydney area. Historically, the networks have been based in the northern suburbs, but the last decade has seen several move to the inner city. Nine has kept its headquarters north of the harbour, in Willoughby. Ten has its studios in a redeveloped section of the inner-city suburb of Pyrmont, and Seven also has headquarters in Pyrmont, production studios at Epping as well as a purpose-built news studio in Martin Place in the CBD.

The ABC has a large headquarters and production facility in the inner-city suburb of Ultimo and SBS has its studios at Artarmon. Foxtel and Optus both supply pay-TV over their cable services to most parts of the urban area.

The five free-to-air networks have provided digital television transmissions in Sydney since January 2000. There are also nine additional Freeview Digital Services. These include ABC2, ABC3, ABC News 24, SBS Two, 7TWO, 7mate, GO!, GEM HD and ONE HD.

Many AM and FM government, commercial and community radio services broadcast in the Sydney area. The local ABC radio station is 702 ABC Sydney (formerly 2BL).[82] The talkback radio genre is dominated by the perennial rivals 2GB and 2UE. Popular Music radio stations include Triple M, 2Day FM and Nova 96.9, which generally target people under 40. In the older end of the music radio market, Classic Rock 95.3 and Mix 106.5 target the 25–54 age group, while WS-FM targets the 40–54 age group with their Classic Hits format mostly focusing on the 70s and 80s. Triple J (ABC), 2SER and FBi Radio provide a more independent, local and alternative sound. There are also a number of community stations broadcasting to a particular language group or local area.

On 1 July 2009, DAB+ Digital Radio officially started. ABC and commercial radios provide full programing.

Government

Sydney's Local Government Areas
Apart from the limited role of the Cumberland County Council from 1945–1964, there has never been an overall governing body for the Sydney metropolitan area; instead, the metropolitan area is divided into local government areas (LGAs) which are comparable to boroughs in cities such as London. These areas have elected councils which are responsible for functions delegated to them by the New South Wales State Government, such as planning and garbage collection.

The City of Sydney includes the central business area and some adjoining inner suburbs, and has in recent years been expanded through amalgamation with adjoining local government areas, such as South Sydney. It is led by the elected Lord Mayor of Sydney and a council. The Lord Mayor, however, is sometimes treated as a representative of the whole city, for example during the Olympics.

Most citywide government activities are controlled by the state government. These include public transport, main roads, traffic control, policing, education above preschool level, and planning of major infrastructure projects. Because a large proportion of the New South Wales population lives in Sydney, state governments have traditionally been reluctant to allow the development of citywide governmental bodies, which would tend to rival the state government. For this reason, Sydney has always been a focus for the politics of both state and federal parliaments. For example, the boundaries of the City of Sydney LGA have been significantly altered by state governments on at least four occasions since 1945, with expected advantageous effect to the governing party in the New South Wales Parliament at the time.

The 38 LGAs commonly described as making up Sydney are

Ashfield
Auburn
Bankstown
Blacktown
Botany Bay
Burwood
Camden
Campbelltown
Canada Bay
Canterbury
Fairfield
The Hills
Holroyd
Hornsby
Hunter's Hill
Hurstville
Kogarah
Ku-ring-gai
Lane Cove
Leichhardt
Liverpool
Manly
Marrickville
Mosman
North Sydney
Parramatta
Penrith
Pittwater
Randwick
Rockdale
Ryde
Strathfield
Sutherland
Sydney
Warringah
Waverley
Willoughby
Woollahra

The classification of which councils make up Sydney varies. The Local Government Association of New South Wales considers all LGAs lying entirely in Cumberland County as part of its 'Metro' group, which excludes Camden (classed in its 'Country' group). The Australian Bureau of Statistics defines a Sydney Statistical Division (the population figures of which are used in this article) that includes all of the above councils as well as Wollondilly, the Blue Mountains, Hawkesbury, Gosford and Wyong.

Utilities
Water storage and supply for Sydney is managed by the Sydney Catchment Authority, which is an agency of the NSW Government that sells bulk water to Sydney Water and other agencies. Water in the Sydney catchment is chiefly stored in dams in the Upper Nepean Scheme, the Blue Mountains, Woronora Dam, Warragamba Dam and the Shoalhaven Scheme. Historically low water levels in the catchment have led to water use restrictions and the NSW government is investigating alternative water supply options, including grey water recycling and the construction of a seawater reverse osmosis desalination plant at Kurnell. As of May 2009, the plant was 80% completed, and was due to start supplying fresh water to Sydney at the end of the year.

In late January 2010, the NSW government announced that desalination plant was operating and people in different regions were being supplied with desalinated water. There were no complaints or reports about water odour, which people had previously perceived was going to be present.[citation needed] Sydney Water also collects the wastewater and sewage produced by the city.

Four companies supply natural gas and electricity to Sydney: Energy Australia, AGL, Integral Energy and Origin Energy. The natural gas supply for the city is sourced from the Cooper Basin in South Australia. Numerous telecommunications companies operate in Sydney providing terrestrial and mobile telecommunications services. (Credit: Wikipedia)

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