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To Get Sports Stadiums Branded By Gambling and Gaming Companies, by Greg Tingle
- 15th January 2011
punters, journos, high rollers, sports news, entertainment news junkies, politicians,
insiders, outsiders... one and all. Today we probe the situation where a number
of Australian sports grounds could soon be named after gaming and gambling companies.
How do like the sound of Betfair Stadium, Centrebet Park and PartyGaming Cricket
Ground? Don't laugh, this type of scenario is on the cards, with local gaming
brands likely the first to pounce, followed by international powerhouses. Media
and Gambling911 with another ground breaking news report from the land of world
class casino, media companies and sports arenas...
Will Get Gambling Arenas; Aussie Aussie Aussie; Oi Oi Oi...
Australia being in the world's top 10 gambling nations, it shouldn't shock or
surprise that we're tipped to soon have a number of sporting arenas and grounds
named after gambling and gaming companies, both national and international brands.
Yep, money will talk where B.S sometimes walks.
Packer's Betfair is understood to build upon their Betfair Park branding, Europe's
PartyGaming is keen, and currently Centrebet looks to be leading the charge, with
many insiders saying its a case of when, not if, for the household name brand.
already has significant branding, thanks in part to a swag of TV and online adverts,
plus who can forget the Centrebet branded part of Network Nine's 'The Footy Show'.
gambling companies already have a number of key targets, and many cash strapped
and / or cash handy NRL team and home grounds are near the top of the hit list.
instance NRL team, The Penrith Panthers, are seriously considering having their
home stadium named Centrebet Stadium. We kid you not punters.
the deal goes through, they will make history becoming the first major Australian
sporting team to snatch a betting firm as the naming-rights partner for a playing
Racing already has some naming rights deals with tracks and in the mix such as
Betfair Park and then you have races named after gambling brands such as the Lasseters
Cup, Lasseters known for its hotel - casino up in Australia's top end.
forecast Betfair deal comes as a police continue to probe the NRL gambling scandal
that from last season following a number of "irregular" wagers was picked
up in the Canterbury Bulldogs VS North Queensland Cowboys match up.
Panthers, Centrebet and a swag of gambling companies, have rather pissed off the
gambling and gaming haters, who continues to get organised into lobby groups.
Media Man spokesperson such "Many
people in and out of news media and gaming, the general public, are starting to
get really pissed off at the gaming, gambling and sports betting haters. The bible
bashers. Who do they think they are trying to push their beliefs onto others.
Many Australians just love a punt, and that's the way it is. Some of the gaming
haters have strong ties to church groups and there appears to be some sort of
brainwashing system going on. They keep discussing the 'evils of gambling'. I
mean, seriously, come on. People know not to over-do it on on the slots, sports
events, poker and the like, but the haters keep trying to be the thought police.
Gambling companies in Australia have a very high focus on responsible gambling
with warnings everywhere. It's great to see the gambling and gaming industry place
so much focus on safe better. The sports stadiums will be great for business,
, but no one is forcing anyone to have a bet. It's a personal decision, as it
always has been. 2011 is going to be a very exciting year for punters, especially
those who like to have a bet of sports matches, and television and online website
portals and brands will bring it all together nicely".
to the first prime target #1...The modest 22,500-capacity sports ground, owned
by Penrith City Council, was in a past life known as CUA Stadium. What's up is
that the club's contract with the Brisbane financial services company has expired,
and negotiations between Panthers, the footy club and Centrebet have been taking
place, even prior to Christmas about renaming the stadium. Other clubs and stadiums
have also caught the buzz and are opening chequebooks and crunching the numbers.
first of its kind business agreement between the club and Centrebet is just about
a done deal, and ink is expecting to try on contracts sooner rather than later,
possibly within a fortnight. An exciting, if not controversial type of announcement
is fully expected by the Panthers in the coming week. Sports and gambling commentators
are quick to point out that Penrith already has ties to Centrebet, the gambling
brand being lit up across the top of the video screen at the stadium. This kind
of exposure has also been very good for their mobile - hand held device sector.
campaigner Senator Nick Xenophon is especially unhappy with the development of
the gambling branded sports stadiums in Australia. He went on recent with:
can a footy code currently embroiled in a betting scandal possibly allow a stadium
to be named after a betting agency? There was a time when rugby league was all
about the game. Now it's all about the odds, and that is ruining the game".
the last couple of years the NRL (and AFL) has watered down its laws and regulations
relating to clubs' deals and partnerships with gambling - sports betting firms,
allowing them to be branded on footy jerseys for a virgin time. Cronulla Sharks
have sponsor PokerStars (.net) on their jersey sleeves while cashed up Manly Sea
Eagles are tipped to have Centrebet's signage on the back of their jerseys this
season after a widely reported $1 million plus deal with the Northern Territory
based betting outfit announced just before Christmas. Yep, it looks like a few
clubs and stadiums will be getting their Christmas presents and will have lots
to celebrate, while the gambling haters will be spewing in Grinch like fashion.
National Rugby League of course also has corporate ties with TAB Sportsbet, and
is understood to snatch a 5% "product fee" via the company's rugby league
spokesman John Brady advised he would not comment on individual clubs' sponsorship
agreements but maintained there was no concern about the prospect of gambling
agencies assuming naming rights for the game's venues, at least from his take
on the situation.
an area that was relaxed last year. As such there are a number of betting sponsorships
that are available to clubs in terms of jerseys and other opportunities,"
advised any and all betting firms involved with the NRL via sponsorship of clubs
were made to sign "integrity agreements" to ensure transparency.
majority of NRL clubs now have corporate deals with betting agencies. Centrebet
sponsors five teams: Penrith, Manly, Parramatta, St George Illawarra and North
Queensland. "Comon' Betfair and PartyGaming, pull you're finger out",
a Media Man sports journalist was overheard shouting when he found out the news
of Centrebet's ongoing infiltration of the sport.
stadium pending name change has been intertwined we understand by some to the
financial problems that have hit the football club's parent body, Panthers Group.
licensed club is no longer quite the licence to print money as it was in the 90s
Some audited figures about to do public by the conclusion of the month are expected
to show black and white confirmation of a Murdoch - News Limited news story of
last February that said Panthers were due to report a rather embarrassing net
loss of $11 million bucks.
are not afraid to speak on the record about their on and off field performance,
which has seen better days.
Simpson, Panthers Group chief exec since last July, said a culture change and
"renewal of process" across Panthers clubs had improved their situation.
Analysts question that was a PR line or absolute truth. Mind you, we don't blame
club for trying to focus on positives. "We're probably looking at reducing
that loss by somewhere in the order of $8-$9 million," Simpson said.
Media Man spokesperson said "At
this stage of the gaming the overseas trend of seeing sports groups and football
teams pick up sponsorship and strong branding for gambling, gaming... sports betting
companies looks to be moving full speed ahead down under in Australia. Centrebet
might become the Bwin of Australia. PartyGaming is said to be currently crunching
numbers to see if an Australian sports ground deal is viable. They already have
a Aussie Millions former champion sponsored by their poker brand and a couple
of Aussie poker players signed up, so anything is possible. James Packer's Betfair,
a direct competitor of Centrebet is not likely to take the situation lying down
either. Betfair is 50% Packer owned and wants to keep building their sports betting
brand, as well as opening up many online casino games in Australia, poker and
more. Could an Australian sports stadium ever be known as PartyGaming stadium
or WPT Stadium? Not overnight, but never say never, stranger things have happened.
It's all going to add a lot of money into the game and business of sport and entertainment,
and already our firm is starting to experience some positive spin off benefits.
It's all very exciting and profitable".
Man and Casino News Media Intend
To Sign Exclusive Sports Betting Media and Online Media Deal. Send Your Expression
Of Interest Or Proposal To Us. firstname.lastname@example.org or
Media Man website attracts approximately 1 million hits per month and is in the
Hitwise Australia top
betting financial revenues
betting to grow despite turbulent economy - 17th December 2008
at the racetrack and the oval won't be put off by tough economic times, while
casino and lottery customers will cut back over the next two years, a report predicts.
Revenue from horse and sports betting is expected to grow by 11.9 per cent this
financial year, as the sector rebounds from the effects of equine influenza, a
report by business analyst IBISWorld says.
industry analyst Angela Kidson said the racing industry had experienced a loss
of 9.3 per cent in revenue over the 2007/08 financial year.
rebounding from (fiscal) 2008 which was a terrible year for them with the equine
influenza,'' Ms Kidson said.
hit the industry very hard: race numbers were down 16 per cent.''
the 2009/10 financial year, the sector is expected to grow at a slower rate of
around 2.5 per cent, buoyed by new interactive digital pay-TV betting sites.
report anticipates that further interest rate cuts and the Federal Government's
stimulus initiatives will increase average household disposable income by 4.98
per cent early next year.
only a minimal portion of that is likely to be put into pokies or spent on lotto
tickets, as disposable incomes are forecast to fall again in late 2009.
betting is the general activity of predicting sports results by making a wager
on the outcome of a sporting event. Perhaps more so than other forms of gambling,
the legality and general acceptance of sports betting varies from nation to nation.
In the United States, the Professional and Amateur Sports Protection Act of 1994
makes illegal to operate a "betting, gambling or wagering scheme", except
for in the states of Delaware, Nevada, and Oregon. Nevada, however, is the only
state currently allowing sports gambling, while in many European nations bookmaking
(the profession of accepting sports wagers) is highly regulated but not criminalized.
Proponents of legalized sports betting generally regard it as a hobby for sports
fans that increases their interest in particular sporting events, thus benefiting
the leagues, teams and players they bet on through higher attendances and television
audiences. Opponents fear that, over and above the general ramifications of gambling,
it threatens the integrity of amateur and professional sport, the history of which
includes numerous attempts by sports gamblers to fix matches, although proponents
counter that legitimate bookmakers will invariably fight corruption just as fiercely
as governing bodies and law enforcement do. Most sports bettors are overall losers
as the bookmakers odds are fairly efficient. However, there are professional sports
bettors that make a good income betting sports. (Credit: Wikipedia).
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