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Definition of Sponsor
sponsor something is to support an event, activity,
person, or organization financially or through
the provision of products or services. A sponsor
is the individual or group that provides the support,
similar to a benefactor.
may be an arrangement to exchange advertising
for the responsibility of funding a popular event
or entity. For example, a corporate entity may
provide equipment for a famous athlete or sports
team in exchange for brand recognition. The sponsor
earns popularity this way while the sponsored
can earn a lot of money. This type of sponsorship,
known as cause-related, is prominent in the sports,
arts, media and charity sectors.
commercial radio stations began broadcasting in
the early 1920s, the programs were aired without
advertising. Many radio stations were established
by radio equipment manufacturers and retailers
and programming was provided to sell radio transmitters
and receivers. This led to a system where radio
and television programs were financed by selling
sponsorship rights to businesses. Eventually,
the broadcasters began selling smaller blocks
of advertising time to several businesses.
is also becoming increasingly important in education.
Many companies want their logo on sponsored equipment
in return. Formula One teams relied on the income
from tobacco advertising. Other types of sponsorships
revolve around companies paying for parts of television
broadcasts and sporting events which bear their
name. For example college bowl games now contain
the name of their sponsor such as the Tostito's
times a company's motives for sponsorship are
altruistic in order to create goodwill in the
community which increases their good reputation.
However, sponsorship is more commonly used to
derive benefit from the associations created for
a company's brand(s) or image as a result of the
may sponsor an individual or group of people to
undertake a fundraising task, usually for a charity
or other cause requiring funding.
belongs to the promotional tool of Marketing.
Japan, sponsorship is prevalent in television,
as evidenced by each Japanese television series
(after its opening sequence, its ending and subsequent
naval craft are sponsored before they are launched
by a prominent female personage. (Credit:
Clients & Affiliates