& C. SpA is a diverse multinational company
based in Milan, Italy.
1872 in Milan by Giovanni Battista Pirelli, at
its beginning it specialized in rubber and derivative
processes, and effectively its activities still
concentrate on the production of tires, and cables
(for energy and telecommunications). In 2005 Pirelli
sold its cable division to Goldman Sachs which
changed its name to Prysmian.
2004, Pirelli tires were used by Subaru and other
competitors in the World Rally Championship.
the 1950s Alberto Pirelli commissioned the building
of a famous skyscraper in Milan in the area in
which the first factory was located in the 19th
century: see Pirelli Tower.
Pirelli Calendar is published yearly and regularly
features famous actresses and fashion models such
as Jennifer Lopez.
Pirelli International Award is given annually
for the best international multimedia involving
the communication of Science & Technology
conducted entirely on the Internet.
is nothing without control," is the well
known slogan of Pirelli Tyre Company and is featured
in numerous television and print advertisements.
formerly made scuba diving rebreathers.
is the primary sponsor of the Italian football
club Internazionale, the Brazilian football club
Palmeiras, the Argentinian football club Velez,
the Uruguayan football club Penarol and of Maltese
club Valletta for a short time.
has a factory in Burton-upon-Trent, Staffordshire,
England. Burton Albion Football Club (of the Conference
National) built a new stadium next to the factory
in 2005, and Pirelli agreed the sponsor the stadium
and allow it to be called the Pirelli Stadium.
also have a major manufacturing site in Carlisle,
is the only allowed tyre brand in the FIM World
Superbike Championship in 2007. (Credit: