City to Surf


City to Surf

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City to Surf

City to Surf is a popular road running event held annually in both Sydney and Perth, Australia

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Media Man Team Cheers On City 2 Surf At Bondi Beach; Friendly Ambush Marketing

The annual City 2 Surf fun run took place today.

Celebrating its 40th year, over 80,000 runners participated in perfect Sydney weather.

The race was won by Ben St Lawrence upsetting race favourite Micheal Shelley at the post to snatch Sydney's 14km City 2 Surf run in an official time of 41:05mins.

The first woman to cross was the line was Lara Tamsett, the favourite for the race, who completed the course in just under 47 minutes.

Olympic swimming champion Grant Hackett fired the starting gun at 8.30am AEST. Hackett then joined the race after climbing down from his cherry picker perch.

Seems news media was all over the event, from ABC, SBS, 7, 9, Ten, OneHD, Fox Sports, and Bondi's own Media Man.

A bit of an ambush marketing effort dominated Bondi Beach, reminiscent of the World Cup "Buxom Barvaria Beer Babes", but a sea of giant hand-like fingers waved in the air.

Team Media Man cheers on from the finish line at Bondi Beach, represented by Greg Tingle, Su Fenn and an "undercover operative" with attention grabbing giant hands / fingers in their hands sporting a Media Man mates' company logo - Messages On Hold. The commentator on the mic roared "Wave Your Hands In The Air", and the crowd followed to cue. A number of Malcolm Turnbull and Nova96.5 flyer's and promos were also spotted.

The finish has already been broadcast on a state, national and international scale, and yes, you can see the giant hands in some of the replays. Keep an eye out for Dave "Hughsy" Hughes, regular 7PM project personality and comedian, who slaps the giant hands. Superman and Jesus were also in the mix of celebrity runners.

A Media Man spokesperson advised "Any exposure generated from us and our Messages On Hold Mate, Kym Illman, will help fuel awareness of worthy causes and campaigns we assist including GenerationOne, The Salvation Army, beyondblue, The Rough Edges, The Exodus Foundation, and Sea Shepherd. Our business model often has the effect where the more exposure, online or offline, we muster, the more business and revenue comes in, thus allowing us to keep supporting worthy social causes."

Bondi Beach based mega entrepreneur, James Packer, may be out sailing the high seas abroad, but team Media Man was out in force celebrating and participating in Bondi's most famous annual happening.

Well done to everyone involved, be it racers, medical, media, volunteers, charity, police and so it goes on.

To participate or even to attend was to win. Certainly the Sydney and Bondi Beach economy won today, and of course its all good fodder for newspapers, magazines and newspapers.

See you all there again next year champions.

 

Sydney

The annual 14km Sydney race attracts over 50,000 participants, attracting over 67,000 in 2007, primarily sponsored and organised by the Sun-Herald. The course starts in the center of Sydney near Hyde Park in three groups, and finishes at Bondi Beach. The race was first held in 1971 with 2000 participants, and has become the largest timed running race in Australia. The race held in 2006 took place on August 13th and attracted over 63,000 runners, which was a City2Surf record. The 2007, City2Surf attracted over 67,000 runners, again breaking the records.

The course record is 40:03, held by Steve Moneghetti. Recent years have seen the race won by overseas athletes, such as Dickson Marwa (2006) and Patrick Nyangelo Lusato (2003-2006).

The route taken by the runners and walkers passes through the suburbs of Kings Cross, Rushcutters Bay, Double Bay, Rose Bay, Vaucluse, Dover Heights and Bondi Beach.[2] Features en-route include many amateur bands performing along the suburban roads, and many City2Surf participants dressed in novelty themed costumes.

Perth

The Perth event was first held in 1975. It is held annually and organised by the Activ Foundation. Over 25,000 people, participated in the 2005 race over the 1km course or 11km wheelchair course stretching from Perth to City Beach, or a shorter 4km course from Perry Lakes to City Beach.

The course record is 35:42, set in 2003 by Mark Thompson. (Credit: Wikipedia).

 

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