Max Markson, Director of Markson Sparks! - 2nd
Tingle "tracks down" the founder of Markson
Sparks!, the publicist, the publicity machine himself,
Mr Max Markson.
is in New Zealand, tying down some deals with sports
stars, organizing charity events utilizing some of
his major talent, like Bill
Clinton (former United States President), Rudy Giuliani
(America's Mayor) and Sebastian Coe (Olympic legendary
athlete) and more.
memorable interview even includes Max sharing some
of his trade "secrets", little known facts
and Max even sings for our audience!
thanks for Max and his wonderful staff for making
this interview a reality, in addition to thanks to
Mr Martin Cook, Director of The
Media Game, whose sound studio at Coogee Beach,
Australia, has been invaluable, in our latest round
of telephone interviews.
Tingle interviews Max Markson: Listen
Markson (answers telephone)
Max. It's Greg Tingle. How are you?
here for you. Let's go.
is Greg Tingle reporting for Media Man Australia.
We're speaking to public relations guru, and who knows
what else he's doing these days, Max Markson. Welcome
to the program.
good to be with you.
So Max, tell me, what can you disclose about what
your doing in New Zealand at the moment?
coordinating a host of functions here for charity
fund raising events that were are doing later this
year, and were have got a little office here in Auckland,
with a couple of staff here, and we're coordinating
visits in Australia and New Zealand for the former
mayor of New York, Rudy Giuliani
next up, then we're got Jose C, were doing
a couple of events in Auckland and Wellington for
Dame C C whose launching her Dame C C Foundation.
Absolutely huge. So, how long have you been working
with the right people over in New Zealand for?
have been over here for just over 15 months. We organised
bring President Clinton here
in May 2002, and then we having been doing some events
here for all sorts of people....
mentioning some pretty heavy names. What is the secret
to your success and how do you gain the confidence
of the big stars you've mentioned?
just ask. The best advice I can give anybody is just
pick up the phone and ask.
like we're speaking today?
are the main things you do for clients? Why do people
want to deal with MAX MARKSON?
enthusiastic about what I do. I enjoy what I do and
I think at the end of the day, if you have enjoy what
you do, you'll succeed and people will want to deal
agree with that and I think most people who are successful
would too. What do you think you are most well know
sittings, wet T-shirt contests
. My involvement
with President Clinton. We've done more functions
with him then anyone else in the world, raised millions
of dollars for charities. Over the last 5 years in
Sydney and Australia we've run over 120 functions
and raised over 23 million dollars.
sound like a very motivated person. What motivates
enjoy what I do and I have to do something everyday
when I get up in the morning.
doing a good job and the right kind of money is coming
don't think money is the motivation, if you work hard,
and enjoy what you are doing, the money will come.
I never focused on money but you do have to take care
of business and obviously, when you do things, I'm
sure you're going to earn money. If you do the thing
right and your professional and have a positive mental
attitude, you'll get paid accordingly.
got a lot of your plate, how do you work out and delegate
what aspects of the business you run and the ones
you pass on to others?
try to delegate everything. I have a fantastic team
around me. I continually get that feedback. My wife
is tremendous. I have a solid family around me. It's
the same in the office. Everything that happens in
the office, somebody else does it, not me. I'm just
the short time we've been in contact, things have
moved forward at a rapid pace and we're even speaking
overseas and that very much impresses me.
only picked up a telephone call, being overseas is
neither here nor there.
think I read in one of your past interviews, the telephone
is your most important tool of the trade is it not?
you're in the communication game, you need to contact
people and the mobile phone has made that tremendous.
I used to say, I could run a business anywhere given
I had a desk and a phone. Now you don't even need
the desk. You can do it all with a mobile.
about some of this newer technologies like the internet,
how would you say the internet helped and hindered
aspects of your business?
hasn't hindered it at all. It's made communication
a lot easier and it's great for when you're dealing
with overseas people, because it doesn't matter what
hour of day or night it is, they can send you a message
and you can respond when you're awake.
work with a lot of people, how do you and your team
identify and judge good talent?
a gut feeling on what their attitude is. People with
the right attitude can do anything. They don't have
to be qualified or skilled in that area of industry
but if they've got the attitude they will be able
to turn their work ethic into success in that field
basic platform makes life a lot easier.
helps if they know what they are talking about but
if they don't you can teach them.
different forms of media what platforms do you prefer
working with and why?
I worked with 2WS for a couple of years as their publicity
manager. I think radio it is a great industry, it's
an immediate medium. 2GB is fantastic for advertising
something or promotion. You get so much response and
if it's in print it's there forever and I like the
pays to be on the right side of the press yes?
not always possible. I believe if you have an artist
come in for an interview it pays to be nice to them
and not to stick the knife into them. If you've done
something that is wrong, and you try to hide from
the media, sure you are going to be chased and vilified.
to TV, what do you say is right and wrong about a
very touchy subject, REALITY TV, how has that been
good for your clients and what are some of the things
that are wrong about REALITY TV?
not something I've done with my clients, it's just
good entertainment. I can enjoy it as much as the
next guy. Something like BIG BROTHER, is in the younger
demographic,. My kids love it and we'd often sit and
watch it . We're in the third year of it, it shows
in the ratings , it's no secret, and as it gets more
towards the ending and more people get eliminated
, it builds and builds and builds.
the 60 MINUTES exposure good for you and did it result
in any new clients?
60 MINUTES exposure? You mean NATASHA RYAN?
opinion of that was, that all the media wanted the
story, so we could have a full scale news conference
where you cannot have any control over what is going
to happen, and how it's going to turn out, whereas
if we do a one on one interview, one, there is obviously
a payment involved and two, it's a controlled environment
and 60 minutes is a fantastic show, and they take
the time, four or five days to tape the show and that's
what you want , a good quality story, a 12 to 13 minute
story and it's a show that whether it's in a good
or bad light it will show them, the client, in the
best possible way.
do you think gives you the edge?
return my phone calls and I try hard and that's all
you can do. Keep doing what you're doing that's all
I ever do and if you get any money from the success,
I'm grateful for it. I'm just happy to be here.
is a little know fact or misconception about MAX MARKSON
daughter always says we don't get the credit for the
charity work we do, the fact that we raised over 23
million in the last 3 to 4 years is something that
people don't fully comprehend. The amount of work
effort and the fact that we underwrite them all, if
something goes wrong, it doesn't cost the charity
anything, it's only a positive outcome for he charity
, that's something people probably don't know about
me. My middle name is SAX. I'm a mad ice-cream and
chocolate lover, just give me a bowl of ice cream.
I'm lethal when it comes to a bowl of chocolate.
do you do to relax, to tune out?
love doing Karaoke. I'm a big karaoke fan.
got a bit of a voice for it too haven't you Max?
MAX SINGS, 'SWEET CAROLYN').
People will be chomping at the bit to listen to that.
Final thoughts about the business. What is your advice
to young people wanting to become successful or more
successful in the media and public relations industry.
best advice I can give is persistence, enthusiasm
and focus. If you're faced with a problem or you're
faced with an opportunity, approach it with persistence,
enthusiasm and focus and you'll be successful a hundred
percent of the time.
take those words on board. May people have been saying
the same thing and I have no reason to doubt you.
Thank you very much.
by David Steinhoff, Screenwrite & Photographer)
/ Promo: Show Me The Money says Media Man, by Greg
The Great Aussie Promoters, by Greg Tingle
Minutes: Back from the dead (Max Markson made this
The Sports Factor: Max Markson interview: 16th June
The World Today: Max Markson and others speak about
the election: 1st October 2001
a new spin on an old sales pitch
Sparks! Company Profile
commenced operation in 1982 and quickly established
a reputation as a leading force in the publicity industry.
is a publicity company with a difference. In a unique
manner, Markson Sparks! creates highly innovative
campaigns, properly organise them, methodically implement
them and thoroughly exploit them for maximum publicity
- all with a full measure of enthusiasm and excitement.
Markson Sparks! special ingredient is the ability
to organise campaigns that capture public and media
Sparks! Personality Management
opened in 1986, exclusively representing some of Australia's
highest profile media personalities, celebrities and
sports stars. Markson Sparks! is a major force in
the Australian management area, assisting companies
to attain their marketing goals by selecting the most
appropriate celebrity or personality who will serve
as a positive role model to effectively enhance the
image of a product or company.
Sparks! Event Management
division was established in 1994 and has grown to
become Australia's premier and most dynamic organisations,
specialising in political, charity or cause-related
fund-raising and celebrity testimonial functions.
The majority of our events incorporate fund-raising
auctions and raffles, utilising a celebrity auctioneer
and MC. Markson Sparks! Event Management provides
a comprehensive service, with absolutely everything
taken care of from sourcing an appropriate venue,
entertainment, auction items and speakers, to devising
invitation lists, running orders and speech notes,
arranging celebrity guests, taking RSVPs, coordinating
table seatings, selling tickets, invoicing and collecting
Sparks! Talent Bank
commenced operations in November 1995, representing
celebrities, personalities and speakers from all over
Australia and internationally. We have access to just
about anyone in the world - politicians, former Prime
Ministers and Presidents, former heads of state and
the military, sporting legends and raconteurs, radio
and TV personalities, environmental activists, captains
of industry, Hollywood stars, international recording
artists, satirists, humorists and entertainers.
Sparks! Speakers Bureau
is a full service speakers bureau, providing access
to speakers in the area of business, the future, technology,
politics ,economics, finance, science, media, motivation,
marketing, communication, team building, women's forum,
the environment, sport and entertainment.
Media Man Australia organised and coordinated Max
Markson, director of Markson Sparks! to be interviewed
on Newstalk ZB Radio, New Zealand, about Bill Clinton's
speaking engagement, on the 19th February 2006.
and projects where Media Man Australia and Markson