rewards for Miss Universe, by Neil Shoebridge - 7th
(Credit: f2 / Financial Review)
the Miss Universe contest last week has made Jennifer
Hawkins, a 20-year-old model and former cheerleader
from Newcastle, NSW, a hot product in marketing circles
- and guaranteed her a healthy income for years to
Hawkins will earn an estimated $150,000 over the next
year as she performs her Miss Universe duties, such
as promoting the competition and working with various
contract with a modelling agency owned by American
property developer Donald Trump, who co-owns Miss
Universe Organisation with the United States television
network NBC, is also part of her prize.
Ms Hawkins the first Australian to win a leading international
beauty contest since 1972 - when Belinda Green was
named Miss World and Kerry Wells won the Miss Universe
competition - local marketers will race to sign her
to advertising and sponsorship deals at the end of
her 12-month deal with Miss Universe Organisation.
manager and publicist Max Markson estimates that Ms
Hawkins could earn about $500,000 in her first two
years on the open market.
she remains fit and good looking after that, her earnings
will remain high," Mr Markson said. "Belinda
Green is still earning a good living on the back of
her Miss World win and that was more than 30 years
Markson has represented Ms Green twice in recent years.
managers said Ms Hawkins - who is managed by Grant
Dwyer from Adpro Management, which organises the local
part of the Miss Universe competition - would be flooded
with offers from companies in industries such as cosmetics
week's contest was watched by an estimated 1.5 billion
TV viewers in more than 180 countries. "Hawkins
is now a global brand," said one manager. "If
she is managed correctly, she could secure lucrative
endorsement contracts in the United States and Europe."
broadcast of the competition had 10.5 million viewers.
That was down from 12.1 million in 2003, but it was
the top-rating program among people aged 18 to 49,
the key target audience for the big American TV networks.
Network showed the Miss Universe contest last Friday
night, becoming the most successful Seven Network
program against NRL and AFL football coverage this
year in its first prime-time run for many years.
contest pulled a peak audience of 1.14 million nationwide,
with a 36 per cent share of 16-24s.
Modelling, Brands and Fashion and The Media, by
Great Aussie Promoters, by Greg Tingle