Billionaire Brands, by Greg Tingle
credit: Billionaire Brands)
We all know who they are, and what
brands are spearheaded by some of the most "powerful",
or at least, wealthiest, people on the planet.
are the super brands, created by marketing and
ponders how did some brands get so big anyway?
Obviously, the founders of these goliath brands
did many things right.
the advertising and media landscape changes, so
do the methods that these brands employ.
you're comatose or have been hiding under a rock
lately, you have seen the incorporation of brands
into everyone's favourite - Reality TV.
take a closer look at this powerful, and sometimes
Apprentice - Staring Donald Trump, founder of
Trump Corporation, a property and casino tycoon.
Billionaire - Branson's Quest For The Best. There
is no escaping Richard Branson's Virgin!
Block - The TV show seen on Kerry Packer's Channel
Nine. This programme might was well be called
Black & Decker. Let us not forget, "Who
Wants To Be A Millionaire", hosted by Eddie
Wrestling Entertainment - formally known as World
Wrestling Federation. Vince McMahon has taken
the WWE all over the world, utilizing a multitude
of media and marketing mediums.
- that's right, this superb rock band is still
a brand. Gene Simmons, Paul Stanley & friends
got it right when that coined "The Greatest
Band In The Land". An extraordinarily powerful
Rugby League - the NRL. Whether we like it or
not, "the footy" is a brand, and one
need look no further than footy jerseys and the
grandstand banners, to see that this is big business.
Newman's Own - At least Paul hasn't got into product
placement or Reality TV.
the next "trick", as these and numerous
other brands complete for "world domination"?
can be confident knowing it will defiantly involve
elements of product placement and mass media.
billionaire brands will indeed stop at nothing
to ensure that they are inescapable. They are
completely in-your-face, and unless you head for
the hills, its likely to remain that way.
we already become yet another "brand nation"?
Hotels & Casinos
Billionaire - Branson's Quest For The Best
Wants To Be A Millionaire"
Great Aussie Promoters, by Greg Tingle
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