Besides
playing for their favourite team in the big leagues,
what's a sports fan's ideal job? There are probably
several answers to that question, but a professional
life immersed in sports memorabilia has got to be
up there. But could you turn your passion for sport
and the associated paraphernalia into a profitable
business?
Many
people have done just that thanks to the high number
of sports fans out there who see collecting sports
memorabilia as a long term financial investment or
as a tribute to their favourite team. If you're a
sports fan thinking about taking your passion to the
next level, here's a guide to starting your own sports
memorabilia business.
Find
your niche
At
the beginning of your venture, it's usually best to
target a particular type or niche of memorabilia.
For example, you may want to focus on selling autographed
photos or merchandise, sports cards, hats, jerseys,
or game balls. When you've established yourself in
a type of memorabilia, you can start to expand your
inventory gradually. Deciding which niche to focus
on will be a key part of your business plan.
Create
a business plan
In
order to focus your business in the most profitable
niche, you need to carry out some market research
to discover where the buyer demand is. This will include
analysing other memorabilia traders and dealers. Your
business plan should then set out how you will fund,
operate, and market the business as well as detailing
your budget and financial projections.
Get
licensed and insured
You
will need to apply for the necessary licenses and
permits to start your business and to take out business
insurance to protect your business. For example,
if you plan to run the business from home, you may
need zoning permits. You will also need to register
for tax and as an employer if you plan on taking on
staff. Find
out about permits here.
Find
quality and reliable suppliers
Unless
you have a warehouse full of priceless sports memorabilia,
the chances are that you'll be needing suppliers and
wholesalers which can provide you with an inventory
of stock. It's essential to make sure that each item
you buy is authentic and can be proved to be so. Occasionally
you may come across private sellers, estate sales
or auctions, but whatever you buy has to be genuine.
Choose
your sales platform or venue
Next,
you need to decide how and where you will sell your
memorabilia. If you have the capital behind you, leasing
a store is an option, but as a start-up business,
it may be better to start as an ecommerce business
initially. This means you can avoid the cost and commitment
of leasing a property until you are confident you
have a reliable flow of cash to make more long-term
plans. You may also choose to sell your items at pop-up
stores, social media platforms, and marketplaces,
in which case you
will need a multi channel ecommerce solution.
You will also need to set
up a merchant bank account so that you can keep
your personal and business finances separate.
|