motorsport a good investment? by Greg Tingle
Like most every other form of sport
and entertainment medium on the planet, motorsport
is battling for investment and sponsorship dollars.
may pose the question, should motorsport be about
investment opportunities? The answer is yes, at
least in the professional motorsport spectrum.
sports are big business, witness the million dollar
deals that regularly occur at the top end, and
the sponsorship dramas leading up to this years
Olympic Games. Motorsport might be just what the
"good doctor" ordered.
the years, motorsport has proven time and time
again to offer unique opportunities to investors
and sponsors, with motorsport being a top rated
form of entertainment in terms of both live attendance,
TV ratings, media coverage and more.
only need mention certain motorsport events to
get instant recognition - Bathurst, Sydney Motor
Show, Australian Safari, Adelaide Grand Prix,
and so it goes on.
requires a certain breed of participant (and sponsor).
Like most professional sports, professionalism
and strong belief in the project, is required.
Unlike some sports and pastimes, there is an enormous
amount of time, effort and energy put forward,
way before the race actually begins.
a "sleepy" suburb in Melbourne, a few
times a week, and every weekend, a small but dedicated
team of "rev heads" prepare for their
shot at the annual Australian Safari, (to be held
this November). Giles Acford and friends dream
of getting their chance at glory (and decent winnings).
Considering their huge amount of drive and effort,
they deserve it.
enthusiastically says, "I live and breathe
this stuff. We do it because we love it...mind
you, we need a few extra sponsorship dollars at
the moment, but our supporters need to know that
our heart is in this years' Australian Safari,
and rain, hail or shine, we plan to be there with
bells on. We've drummed up some media support,
but we need tyres, fuel and a web cam. Whoever
becomes aware of our bid for the Safari, please
do give us a call!".
revved up Melbournite goes on, "To see something
resembling a bush basher transformed into a world
class rally car is pretty extraordinary. It's
an awesome marriage of man and machine".
every Acford, there are dozens of racers in the
organisers of this years Australian Rally Championship
have come to an agreement with media and communications
giant, Globalstar, which sees $40,000 injected
into their event, which will boost the profile
and increase safety standards of the event.
all forms of professional sports, there are a
selection of teams, races and competitive levels.
Racers and sponsors can get involved with funds
ranging from that of an oily rag to that of a
where I sit, I see a "blank canvas"
on Acford's bonnet, helmet and car doors, and
I don't mind doing my bit to drive forward sponsorship
opportunities in Team Acford.
is motorsport a good investment? We all know the
answer. See you at the track.
to Clinch Media Sponsorship, by Greg Tingle
Dreams, Un-used Talent, by Giles Acford
Channels for Digital TV, by Greg Tingle - 15th
Great Aussie Promoters, by Greg Tingle
- The Right Combination (A Real Work In Progress)
Man Australia Motorsport
and Rural News
Clients & Affiliates