UFC Got Social Media Right; WWE taking the fight online via social media and people
power - Flashback from September 2017, into 2018 and beyond
relatively young franchise has taken full advantage of social platforms and sports
entertainment powerhouse WWE is gaining ground; WWE now king and queen of combat
sports and social media in 2018
article revamp in progress
Facebook WWE Network Facebook
WWE Community Facebook
H Facebook Stephanie McMahon
Facebook WWE Instagram WWE
news article shows UFC success with Facebook
and other social media platforms; Mirror to WWE
online and social media dominance
ring girls or not; UFC social media packs a punch
Arianny Celeste, Red Dela Cruz and Brittney Palmer added even more fuel on the
'Ravishing Russian' Lana, Mandy Rose and Charlotte Flair lift WWE's game in sports
model + + + high stakes
WWE Diva's Emma, Summer Rae and Eva Marie will not be overshadowed; WWE women
enjoy success after WWE main roster; Paul Heyman's Heyman Hustle 'secret weapon'
women feel The GLOW (Gorgeous
Ladies Of Wrestling), with Netflix support
McMahon, WWE Chief Brand Officer, leads by example on social media and at media
and business events; Queen of business awards
Hustle reality television show may air sooner rather than later?; Paul Heyman
taking care of loose ends in WWE with Brock Lesnar contract?
male performers find their niche: John Cena, Mike 'The Miz' Mizanin, Kevin Owens,
Woken Matt Hardy, Roman Reigns, Titus O'Neil, Finn Balor
'The Rock' Johnson may be Hollywood's top Box Office across social media platforms
wrestling legends Hulk Hogan, Ric Flair and promoter Eric Bischoff cross promote
using Facebook Live and Twitter into pop culture and current affairs
WWE'ers and UFC'ers keep feuds alive and build buzz via social media; Ken Shamrock
pulls no punches in social media
St-Pierre and management use social media buzz to promote speaking engagements
outside United States; GSP targets Sydney and Melbourne, Australia
2K19 shows product promotion via social media channels is no game
IN wrestlers take the right to the big guns via social media and some New Japan
Pro Wrestling, NWA, TNA and People Power support; Code (Rhodes), Kenny Omega and
The Young Bucks show how its done in and out of the ring
Twitter and WWE Universe Twitter;
Cross promotions online; WWE Network
the UFC vs sports entertainment powerhouse, the WWE.
the management and performers have found, every week is Fight Week and every month
feels like WrestleMania season, as social media and the Twitterverse turn into
an epic Goliath bloodbath as events get promoted, feuds are developed and promoted,
and the UFC and WWE performers take on the trolls are win.
success of any given sport in the digital age is about far more than its inherent
appeal. Global outreach, effective branding and broadcasting, iconic athletes
- there are a host of factors at play determining which sports are more or less
popular at any given time. UFC - the worlds largest MMA (mixed martial arts)
promotion has benefited from ultra effective use of social media.
anyone not familiar with MMA, its like boxing but you can kick, pin, knee,
and choke your opponent. The gloves are minimal, the ring is an octagonal cage,
and, if youve never seen it before, you might be shocked by the sheer lack
of apparent rules. More extreme and multi dimensional than boxing, MMA has grown
rapidly over the past two decades; what began as a means to determine the most
effective form of martial arts through unrestricted competition has morphed into
a sport in its own right, adopting rules and regulations to broaden its mainstream
appeal while holding onto its brutality.
innovators in the world of MMA, hence UFC, include the likes of Art Davie, Judo
Gene LeBell (a mentor of UFC - WWE cross over star, Ronda Rousey), Ken Shamrock,
Dan Severn, Royce Gracie (and numerous other Gracie family members), and Dana
White, who is the top brass of the king of mixed martial arts. In Japan Antonio
Inoki, Akira Maeda and Bruce Lee all have to get a major mention, but for different
reasons, all linked to the rise in the popularity of martial arts and MMA.
social media scores circa 2017
UFCs success on social media has been evident in its numbers. For a relatively
niche sport to have 20 million followers across its different social media channels,
with 80 brand accounts, is seriously impressive given that it has only been around
for 24 years. Last year, UFC 200 was one of the most successful events in the
competitions history. According to Forbes, it made over 13 billion
impressions, 3.2 million engagements on Facebook, 246 million impressions on Vine,
their custom UFC 200 emoji was used over one million times, their Instagram had
4.3 million engagements, and they gained over 270,000 new fans across Facebook,
Twitter and Instagram during the event.
multi-platform social media approach and strategy
of the secret to UFCs success has been a willingness to embrace new channels.
Shanda Maloney, director of Digital Marketing and Social Media for UFC, said:
Keep up on new platforms and understand that your audience is engaged on
those platforms. If you are going to have a voice in the space, create content
that is unique to that platform/audience. Dont assume the best practice
is to push the same content across every platform.
being said, there is a danger for all brands looking to exploit social media that
in trying to have a presence on each one you can spread yourself too thin, and
UFC is committed to giving the best possible experience on each channel. The brand
is hoping to bring to both its social media output and its wider coverage is real-time
statistics. Analysis and insight has become a vital part of all sports broadcasting,
and not least in a sport where bouts are often frantic and short-lived. Viewers
want more than just the flurry of the fight; they want expert analysis, statistics,
and predictions. It's about creating an interesting experience, and one that can
be followed in WWE storyline fashion, be it day after day or week after week.
Evolution is key in many regards.
Adams, former UFC social media manager, said: Social media is very important
to us moving forward. You can reach anyone, anywhere in the world and we have
fans everywhere. The more we grow and go international, the more people were
going to want to connect with and keep up-to-date on the cool stuff going on with
emphasis on social media is reflected in the online presence of its president,
Dana White. With over 4.6 million followers on Twitter, Whites influence
online dwarfs that of former FIFA president Sepp Blatter (2.53 million followers)
and FA chairman Greg Dyke (little over 1000 followers). Whites output is
constant and focuses heavily on multimedia posts, evidence of the presidents
savvy understanding of what builds a following.
215 is set to take place on September 9 in Edmonton. You can bet on that in the
build up to and aftermath of the event, the social media output will be made up
of inventive and engaging content. During the event, the body will look to provide
its fans with to-the-minute statistics and insight to exploit growing second-screen
usage among sports fans. UFC has also been presented a major opportunity in the
form of its unparalleled star, Conor McGregor, taking on boxing legend Floyd Mayweather
in a fight that is predicted to make hundreds of millions of dollars. The fight
is unlikely to go the UFC mans way, nor is it likely to even be a close
contest. UFC is accustomed to being the underdog, though, and if its track record
is anything to go by, itll be well placed to exploit the publicity.
comments on social media
McMahon, always one to stay at the forefront of innovation, attended the 2018
CES expo, following the WWE's further entry into the social media realm with Facebook
Watch, and testing the waters with VR (Virtual Reality). Mrs McMahon said the
experimental deal with NextVR will see the company produce six virtual reality
experiences over the next year, putting viewers face-to-face with WWE Superstars,
and letting them "feel what it [is] like for 10,000 people to be cheering
for you, or booing you".
what it's like to climb into the ring and be standing face-to-face with the Big
Show, who's 7ft 5in [2.3m] tall," she added.
Divas become WWE Women's Division; From bra and panties to WrestleMania worthy
previous popular match format and style, known as "Bra and Panties"
involved competitors attempting to strip their opponent - the loser being the
first to get down to just their underwear. One might agree that the winners were
the fans - well, the ones that liked to watch the semi-dresses competitors.
McMahon believes that era is now over - and it was pressure from fans airing their
frustrations online that forced the change.
has started in WWE is actually called the 'women's evolution', and it started
because of a hashtag," she explains.
hashtag, #GiveDivasAChance, began after a women's match lasted just 30 seconds.
It was a tipping point.
fans were calling for more enhanced storylines, better character development,
more athleticism in matches," Ms McMahon recalls.
script writers got to work and a new storyline saw Divas renamed, straightforwardly
enough, as the Women's Division.
Smackdown ratings from April 2018
to Nielsen Social, this weeks episode of Smackdown Live brought in 1.422
million total interactions, which is up from 1.330 million last week.
weeks show had an increase in Facebook and Instagram activity (second and
third figures), but saw a drop in Twitter activity (fourth figure). Smackdown
was still the top overall ranked show on the night, beating out HGTVs Fixer
Upper and ABCs Roseanne, which dropped from the top spot to fifth overall.
WWE Smackdown 1,422 155 1,166 101
3/27 WWE Smackdown 1,330 169 1,052 108
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to our investors using our investor relations website, press releases, SEC filings
and public conference calls and webcasts. The company intends to also use @WWEInvestor,
@VinceMcMahon and @StephMcMahon,
which Mr. McMahon and Ms. McMahon also use as a means for personal communications
and observations, as a means of disclosing information about the company, its
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Regulation FD. The information we post through these social media channels may
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to following the companys press releases, SEC filings and public conference
calls and webcasts. This list may be updated from time to time.
Greco Roman, the Roman Coliseum, street fighting and smoke filled arena's to UFC
Fight Week and WrestleMania, WWE Network and global media conglomerates
and pro wrestling may come from primitive like foundations, but things can and
do change from necessity. Necessity is the mother of all inventions. The UFC and
WWE powers that be and competitors noticed social media taking hold and capturing
fans and media attention. Rather than keep fighting it, these two fighting artforms
embraced the social media channels and are now the recognized global leaders in
social media use for business.
ring action remains the foundation of UFC and WWE, but social media keeps adding
fuel on the fire, be it to ignite and develop feuds and storylines, move merchandise,
sell network subscriptions - its all part of the experience, and what an experience
it is customers. See you at the matches.
Dela Cruz. Red hot on Instagram
Celeste (Credit: Playboy)
Palmer and Arianny Celeste.
Burning up Instagram and everywhere else!
media rant from 24th June 2018
what is the criterion being used as the hiring process at WWE.com? I truly believe
all those who fail to find employment through Human Resources end up in World
Wrestling Entertainments version of modified English housed in the digital
marketing division. Their latest clickbait is to put up a poll asking you, the
WWE Universe, to voice your individual and collective opinion as to whom should
be Brock Lesnars next challenger. It amazes me that no one has smartened
up these recklessly ignorant wannabes and explained to them that Brock Lesnar
does what Brock Lesnar wants to do.
going to challenge Brock Lesnar for the Universal Championship? Whomever is big
enough box office to lure Brock Lesnar into a match that makes Brock Lesnar the
type of money he commands for a fight. Whos that going to be? Roman Reigns?
The second generation superstar who was second to beat Undertaker at WrestleMania,
who failed in his second WrestleMania attempt to take the top title from Brock
Lesnar, and similarly failed in his second attempt this year alone in Saudi Arabia?
No, Brock Lesnar has no interest in the Sloppy Second Samoan!
Lashley? The Man Who Would Be Lesnar? The supposed college standout who won the
NAIA Championship because he knew the competition for the Division 1 Championship
was too fierce? By the way, remember, when Bobby won the NAIA Title that no one
really cared about, Brock Lesnar was making national headlines winning the D1
Heavyweight Championship. When Bobby saw Brock Lesnar ascend to become the biggest
box office attraction in UFC, Bobby knew he had no chance against Brock, so he
hid behind Scot Cokers tomato cans in Strikeforce and Bellator, hoping to
look good enough to graduate into a once-in-a-lifetime payday position against
Brock Lesnar, who has never even heard about Bobby except the few times I mention
Bobbys name to Brock, and always as the punchline to a joke about the pitiful
level of pseudo-athletes who think they are even in Brocks league.
then theres the list of Kurt Angles Lesnar-less roster members who
will forever practice the intellectual masturbation of thinking they are worthy
of sharing the bill with the single biggest attraction in either WWE or UFC. When
will the decision makers in WWE grow up and realize the unique status Brock Lesnar
has achieved? Why do you think I adamantly refuse to ADVOCATE for anyone else?
I dont want to Walk with Elias. I dont care who Gets Braun Strowmans
Hands; dont want to know why Bobby Roode thinks hes Glorious; have
no interest in witnessing Finn Balor prove hes the best in-ring performer
on RAW; no inclination to watch Kevin Owens KO his midcard status; dont
know why Kurt Angle even has a job, and dont want to Burn it Down with Seth
Freakin Rollins. I want to CONQUER with Brock Lesnar.
until theres someone who proves themselves to be able to carry their part
of the main event, I will continue to ADVOCATE that my client, the reigning defending
undisputed Universal Heavyweight Champion Brock Lesnar rejects every request by
WWE to exploit his box office appeal and concentrate on more pressing, Ultimate
opportunities that exist at the moment!
and his client Brock Lesnar
Lashley is quickly on the rise in the WWE. Fans now want to see him face Lesnar,
which was the point all along right? Bobby
Moinet aka Summer Rae. Instagram
In Twitter Social
media helped sell out a 10,000 seat arena in Chicago. WWE are watching this situation
with a keen eye and have put out feelers to Kenny
Omega and The Young Bucks Matt
'The Rock' Johnson and girlfriend Lauren Hashian. Johnson's behind the scenes
feud with Vin Diesel was epic and it exploded on social media; 'The Rock' gets
the peoples vote
Rousey and Charlotte Flair. Both queens of the WWE in 2018
Rousey social media: Instagram
Flair social media: Instagram
(C.J. Perry). Instagram Twitter
is smartly pushing the GLOW on Netflix
connection. Twitter Instagram
feels The Glow (WWE.com)
McMahon. WWE Chairman and CEO. WWE.com
Website XFL website Alpha
Entertainment website XFL Facebook
White. President of the Ultimate Fighting Championship (UFC)
White Instagram Dana White Facebook
Dana White Twitter UFC
Facebook UFC Instagram
Hogan. Living legend of profession wrestling. Multi-time WWE and WCW champion
Hogan official website Facebook
Flair. Living legend of professional wrestling. Multi-time NWA and WCW champion.
Former WWE champion. Ric Flair official
website Ric Flair official shop Facebook
Reigns and cousin Dwayne
'The Rock' Johnson. Reigns knows a thing or two about fighting off trolls
Owens confronts Shane
McMahon. Owens is a master of shutting down the internet trolls and keyboard
warriors. Owens have over achieved in the WWE, and is tipped to enjoy a stellar
career in the big leagues for a long time to come. KO even used social media to
help line up a meeting with performing artist sensation and fellow Canadian Shania
and Maryse. On set of Larry
King NOW! Miz Facebook Maryse
Facebook Maryse Instagram
Man Int Media Man Australia Australian
Sports Entertainment Greg