for the sports entertainment dollar; Australian and international opportunities,
threats and unknowns, by Greg Tingle - March - April - May 2018
PPVs, live event ticket sales; A Pandora's box for promoters and fans
sports entertainment vs Impact Wrestling vs New Japan Pro Wrestling vs Independent
vs WWE vs Bellator MMA vs Pancrase vs Independent promotions
to Fight Club; What's the first rule about Fight Club?
sports and entertainment media duke it out for the winners purse
brand or business here
Betting and Branding Opportunity
Man Int Facebook Australian
Sports Entertainment Facebook
McMahon vs Hulk Hogan. WWE WrestleMania
18. King of sports entertainment promoters vs king of professional wrestling.
world of sports (should say Business of Sports), is an extension of the entertainment
and business world, for the most past these days.
ask the promoters and management of giants such as the WWE, UFC, AFL, NRL, NBL,
Cricket Australia and you get the idea.
betting wasn't invented just for the fun of it. It's designed to make money for
the companies and brands associated, hence Australian sports promoters are hoping
to retain an element of sports betting in their overall business models, ideally
'live in play', if they can swing it.
and sports broadcasting rights are of course a major part of the equation. In
recent years the internet platforms have changed the game for sports promoters
and presented more opportunities and threats.
cool kids and their parents are running around with smartphones, hence the whole
world can be citizen broadcasters and journalists. The exclusive and precious
media elements is all but gone.
smart operators are standing out from the pack and evolving with the times. WWE's
Vince McMahon, Stephanie McMahon and Triple H will survive. So will the UFC's
Dana White, but a sustainable business model in these volatile times is not guaranteed.
Ever hear of Enron (The Smartest Guys In The Room) or PSINet? Some companies were
supposed to be to big to fail, but somehow found a way.
Facebook is experiencing a PR disaster, and its a lot more involved the under
perming for a few sports entertainment campaigns; ala WWE Mixed Match Challenge
via Facebook, which is quite entertaining. Fortunately for the WWE the series
is available on a number of platforms including WWE.com, WWE YouTube and the WWE
Network. Risk management and cross promotion has proved to be a smart strategy
for the sports entertainment giant, and other smart operators should be looking
to do the same. You need to reach your sports and entertainment loving audience,
no matter where they are.
or The Business Of Sport?
know the WWE is sports entertainment, and for the most part, match winners are
a number of years some traditional pure sports such as Cricket and Tennis have
had their pedigree and pureness questioned and comprised, witness the explosion
of sports business and mega sports and media rights. There's so much money involved
that some things are happening to sport that shouldn't be.
not even get started on FIFA or the Olympic Games should we? There's books on
it, because many things have occurred which move sport into the sports business
does sport need to do to survive?
crowd attendance, ticket sales, media and sponsorship rights, and to stay relevant
for a start.
Promotions official website
'Money' Mayweather made plenty for himself and his fellow promoters over the decades
Boxing (Showtime) official website
Sports Australia does (or did) have a business arrangement with CrownBet. The
sports betting industry continues to evolve and is set for more mergers, acquisitions
and general shake ups
Cena and Dwayne 'The Rock'
Johnson. Both are making the transition to movies and entertainment and stepping
away from in-ring performances. For most wrestlers 10 to 15 years is the most
time they can expect to perform in sports entertainment
UFC champion and living legend of MMA, Ken Shamrock. Shamrock has made the transition
into public speaking and Podcasting with business manager Des W. Woodruff. See
The World's Most Dangerous Podcast.
Many American and Canadian wrestlers, martial artists, sports announcers and such
have their own podcasts.
superstar Roman Reigns
with a TAPOUT promotion. TAPOUT and WWE came
to business terms. MMA giant, the UFC, came to terms with Rebook, with a mixed
reaction from fighters. Conor McGregor is known to make his own deals, as is WWF
- UFC cross over talent Brock
Lesnar, who is managed by his long time advocate Paul
Lesnar and Paul Heyman (WrestleMania 31). Lesnar is teasing a switch to UFC after
WrestleMania 34 in April 2018. Paul Heyman is the top brass at Heyman
Hustle and Looking 4 Larry agency
Ronda Rousey made made a so far impressive transition into the sports entertainment
world via pro wrestling giant, the WWE (World Wrestling Entertainment). She draws
ticket sales, positive media, WWE Network subscribers and excitement. With Rousey
you never know what might happen. Ronda
Rousey official website. Ronda
Rousey - WWE.com profile Got to love her ring entrance 'Bad
Reputation' by Joan Jett.
Gym Sydney: BRAVE campaign
New York. New York, USA, has long been a favourite of MMA, boxing and pro wrestling
promoters. Ever heard of Madison Square Garden?
UFC MMA promotions such as Bellator have
had some challenges to attract a bigger audience. Many MMA fighters prefer to
work for Bellator, stating that the pay days are more fair. Bellator MMA has also
been looking to conquer the Google and Facebook online ranking for MMA which are
largely saturated by the UFC.
Square Garden. New York
WWE is set to do another Global Warming Tour of Australia in October 2018. They
are aiming to draw over 80,000 to the Melbourne Cricket Ground. Can Brock Lesnar,
Roman Reigns and perhaps a special appearance by a Dwayne 'The Rock' Johnson and
maybe Hulk Hogan and Ric Flair get them over the line. Perhaps a special appearance
by one or two NRL or AFL celebrities will also generate the buzz and subsequent
ticket sales. Hello Beau Ryan and The
agreement with Nine's 9GO! has been
renewed. 9GO! carries a one hour version of WWE RAW and WWE SmackDown. This has
helped popularize WWE and pro wrestling in Australia
pro wrestling industry in Australia is a touch business. Independent promotions
such as the AWF continue to have
their work cut out for them. Small to medium crowds, no television time and budgets
don't allow booking of major venues. Good on them for having a go and sticking
Japan Pro Wrestling. Home of some of the world's greatest professional wrestlers.
They had a mixed experience in Australia with what called be called average crowd
attendance. The right media, public relations and communication channels are paramount
to success. WWE - New Japan cross over star Chris Jericho helped boost crowed
numbers and New Japan Pro Wrestling subscriber numbers considerably. Jericho added
15 to 25,000 extra bums on seats in Japan and at least an extra 15,000 New Japan
streaming (New Japan World) buys by all accounts.
in Australia have experimented in making their sport more exciting with entertainment
and creative tie ins following the U.S. Cricket Australia 'Best Dressed'. Golden
bodypainted models by Human Statue
Human Statue Bodyart 'Best Dressed' models and creating costuming was seen
by the Australian sports loving public. Cricket
Australia is currently looking to move on from a current scandle involving
manipulation of the cricket ball et al
Adelaide Oval. Photography and project management on site by Greg
Tingle. Creative by Human Statue
and TMZ Sports are getting
the lions share of WWE exclusives, which is by design. It's a true win - win by
wrestling legends such as Terry Funk and Harley Race are a dying breed.
Rhodes vs Harley Race pre WWE or even before the internet was an idea
Styles vs Shinsuke
Nakamura at WrestleMania
on 8 April 2018 should be an instant classic
the longest time pro boxing great Muhammad Ali
knew it was the business of sport. He knew how to talk it up and sell tickets.
Pictured with wrestler - martial artist Muhammad Ali. Circa 1976. Japan
The Giant vs Hulk Hogan. WWF
WrestleMania 3. Stay tuned for the highly anticipated documentary on the life
and times of Andre courtesy of a HBO
and WWE collaboration
Sports Festival Australia Arnold
Arnold Sports Festival has continued to development and become much more than
just a bodybuilding comp. This typifies the business of sports, especially in
sports nutrition and supplements. Let's not get into a current sports documentary,
but we all remember the classic 'Pumping Iron'.
Nine Entertainment Co. has
enjoyed a stellar run in broadcasting Australian cricket. Is it time for them
to move on, or does it make good business sense for them to continue to support
the game? (GO! is currently enjoying solid success broadcasting the WWE's RAW
and SmackDown programs (Thursday and Friday)
late, great, Kerry Packer, was instrumental in turning cricket into the business
of sport. Enter World Series Cricket circa 1977, which took the television time
away from Jim Barnett's World Championship Wrestling. WCW had a good run, but
allegedly was run into the ground and Nine needed a new money maker.
Steamboat vs 'Nature Boy' Ric Flair. One
of the greatest pro wrestling matches and feuds of all time. NWA. Photo Credit:
Pro Wrestling Illustrated
fighter Conor McGregor has taken self
promotion and sports promotion to the next level in the current era
aka 2K Games. Gaming is a huge part of sports entertainment merchandising
Sports. They have looked after the UFC games for many years. We're now at
Games are a bit hit with Australians at both retail outlets and via online
entertainment business approaching fever pitch down under in Australia; WWE, UFC
others eyeing off major Australian sports stadiums; Potential sports betting opportunities;
William Hill, Bet365, other sports betting giants interested to secure naming
rights to Australian horse racing and motorsport tracks?
sports, entertainment and pop culture we love; Media Man Int and Media Man Australia
technology on Media Man agency radar; Business ramping up across Sydney's eastern
suburbs says Media Man agency; New breed of sports tech entrepreneurs U.S and
sporting codes seek to ease siren-to-siren betting ad ban - 13th January 2018
The Top Rope; Professional Wrestling's glory days delivered World Championship
Wrestling - October 2017
Nakamura win in WWE Royal Rumble 2018 is fan and business friendly; Shakes up
sports entertainment world and keeps things interesting in vs New Japan Pro Wrestling
battle says Media Man agency
Rousey and Roman Reigns may turn heel and / or join Paul Heyman by or at WWE WrestleMania
says Media Man agency
still sells; Wrestling fans call for WWE old school faction: Hulk Hogan, Scott
Hall, Kevin Nash, Shawn Michaels, X-Pac; Paul 'Mr Wonderful' Orndorff as corporate
advisor - 2017
vs Disney's Movies Anywhere vs Stan vs the rest of the world; Foxtel vs Fetch
vs HayU - March - April 2018
out from the pack via photography, events, publicity stunts, ambush marketing
and just being different
confirms talks with Hulk Hogan - March 2018
other extreme, by Matt Holden - 1st March 2002
Great Aussie Promoters - 5th October 2003
Great Yankee Promoters
Man In The Arena
of an era for Messages On Hold ambush marketing
your sports, extreme sports, combat sports, pro wrestling, MMA, surfing, eSports,
gaming products via Media Man network
Agencies enjoying success working with Media Man agency for both ads and creative
campaigns: Media Man Int and Media Man Australia online showcase
Online and Traditional Advertising, Publicity and Brand Sponsorships available
via Media Man group; Media Man Int and Media Man Australia
management and sports business campaigns, and Media Management: Media Man Int
and Media Man Australia
Bars: Australia Wide and American Sports Bar Directory In Progress: Media Man
Int and Media Man Australia
event promotions - Media Man Int and Media Man Australia showcase online
Statue Bodyart creates living statue campaign for Parramatta Eels presentation
evening; Rosehill Gardens, Sydney - 12th September 2013
Sydney Rabbitohs impending victory helped inspire spot of the moment bodypainted
bunny by Human Statue Bodyart family and friends; Bodypainting out of a rabbit
hole; Sydney, Australia
Production promotions and media campaigns via Media Man Int and Media Man Australia
Custom Made 'Ric Flair Custom Suit Collection' coming soon
McMahon's biggest gamble ever (WWE Network Exclusive)
"Andre the Giant" documentary premieres Tuesday, April 10
WrestleMania 34 - Sunday, April 8, on WWE Network
35's high-profile press conference descends on MetLife Stadium
Nine: Still The One; In pictures and multimedia via Media Man Int and Media Man
Bull: Gives You Wings - In photos and multimedia
the Top Rope - Trailer - Documentary about World Championship Wrestling Australia
1964 - 1978
Sydney. The Star, Sydney, Australia; In pictures and video
Hidden Gems (WWE Network Collection intro)
Pit: Born To Controversy - WWE Network collection sneak peek
The Legend Lives Collection intro (WWE Network Exclusive)
Eric Bishoff really the devil? (WWE Network Exclusive)